Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
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No more ‘OK Google’: Cortana can now be the default assistant on Android
It’s Cortana you’ll get when you long-press on the home button.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
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Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
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Business profile and review best practices from TripAdvisor and Yelp
Businesses that complete their profiles see 5x the customer leads each month.
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Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
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Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
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Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
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Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
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Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
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Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
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Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users.
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Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
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Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
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Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
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Mobile ad viewability: what is it and does it matter?
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want … read more
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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