Google’s Increasing Emphasis on Mobile

Yesterday Google announced a new feature for Webmaster Tools: a Mobile Usability report that shows what you can improve on your site to optimise it for mobile users. In this report Google shows you exactly what it thinks is wrong with your site that prevents it from working perfectly on mobile devices. Things like setting […]

Post from Barry Adams on State of Digital
Google’s Increasing Emphasis on Mobile

Win More Links to Your Content with Paid Social Promotion

Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.

Post from Laura Crimmons on State of Digital
Win More Links to Your Content with Paid Social Promotion

Changes in Google News could have massive implications for News Publishers

Websites that are not part of the ‘classic’ news media, such as Reddit and high quality blogs, are now being introduced as part of the news-vertical element in Google’s SERPs. Barry Adams explains how Google is including non-news sites in its ‘In The News’ element in the organic search results and the impact this has on search as we know it.

Post from Barry Adams on State of Digital
Changes in Google News could have massive implications for News Publishers

Top Tips on Driving Online Conversions From Offline Ads

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?

Post from Polly Pospelova on State of Digital
Top Tips on Driving Online Conversions From Offline Ads

Navigating the new ‘Google My Business’ Places Dashboard

 Navigating the new ‘Google My Business’ Places Dashboard When Google My Business hit our computer screens mid-June it was an overnight change for many accounts. Minds were understandably boggled. For those who manage Google Places and Google Plus accounts, the new dashboard we saw come into play last year was bittersweet for many due to […]

Post from Sarah Bradley on State of Digital
Navigating the new ‘Google My Business’ Places Dashboard

Friday Commentary: How I Learned to Stop Worrying and Love SEO

Internal teams working with outside Digital Marketing consultants: often there is some member that finds the very concept of outside consultants threat. Why that fear? Kristine Schachinger talks about how to take this away.

Post from Kristine Schachinger on State of Digital
Friday Commentary: How I Learned to Stop Worrying and Love SEO