Category: Search Engine Optimisation

BrightonSEO content marketing events Search Engine Optimisation SEO

BrightonSEO: Lessons Learnt about Content Marketing

Events State of Digital

Briony Gunson summarised a series of content marketing lessons from a selection of speakers at BrightonSEO speakers. Learn about the role content marketing plays at every stage in the buying cycle, how boring content can have great value and tips on designing great content.

Post from Events State of Digital on State of Digital
BrightonSEO: Lessons Learnt about Content Marketing

Google International Search Search Engine Optimisation Spain

Why Google is broken and the Search Quality Team does nothing to fix it

Gianluca Fiorelli

Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.

Post from Gianluca Fiorelli on State of Digital
Why Google is broken and the Search Quality Team does nothing to fix it

ad spend content marketing Marketing psychology Search Engine Optimisation Social Media Marketing ZMOT

The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation

Clarissa Sajbl

In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.

Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation