6 World Cup Search Trends: Neymar Haircut, Memes, Online Broadcast and More
In the midst of the 2018 football World Cup, Gus Pelogia looks at the biggest World Cup related trends in search and digital.
Post from Gustavo Pelogia
Guest Posting in 2018 – Does It Still Work?
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Post from Alex Jones
Why Relationship Building is Key in Digital Marketing
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Post from Joana Veiga Ferreira
Hourly Rank Tracking – One Year On
A year ago Chris Green tweeted an image of what the top 100 search results looked like when tracked hourly. Many thought it was ‘kinda cool’ at the time and the tool has been developed significantly since.
Post from Chris Green
Multiple Domains vs Single Domain Strategy to Build a Stronger Domain
For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
Post from Polly Pospelova
Study: state of mobile page speed in Ireland
This study from April 2018 shows how well the 100 most popular websites in Ireland perform when it comes to mobile speed. With the homepage taken as a benchmark and compare how they perform against Google’s recommendations on speed, page size, requests and more.
Post from Gustavo Pelogia
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
URLs, Crawling, and PageRank; Fundamentals of SEO
URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.
Post from Barry Adams
How to stay up-to-date on SEO
This curated list of SEO experts by niches, events, and publications will help you save time and stay up-to-date with the latest news in search marketing.
Post from Irina Nica
Getting Your Link Profile on Point in 2018
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Post from Alex Jones
Test your technical skills by beating the SEO games
Discover how good your SEO knowledge really is by trying your hand at some SEO games! If you’ve got no idea what SEO games are or how to get started, you’ll be able to find out more in this article from Gustavo Pelogia.
Post from Gustavo Pelogia
A Crawl-Centred Approach to Content Auditing
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Post from Sam Marsden
JavaScript & SEO: The Definitive Resource List
Learn all about JavaScript and SEO with this comprehensive list of resources on all aspects of crawling, indexing, and ranking JavaScript in search engines. Includes links to tests, case studies, presentations, and official documentation.
Post from Barry Adams
#AMPConf 2018 ⚡ Key Announcements and Highlights
Barry Adams attended the second annual AMP Conference, which featured a range of talks and interesting announcements from the AMP community. Read about AMP for email, AMP Stories, and the latest WordPress and AMP developments.
Post from Barry Adams
Long Tail Brand Queries
Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.
Post from Hannah Thorpe
Can Google Assistant and Voice Search Really Help Those Who Need it the Most ?
The RNIB states that in the UK, there are over 2 million people living with sight loss. This number is expected to rise to nearly 4 million by 2050. But what is being done in terms of voice search to help these people access the internet?
Post from Jo Turnbull
Building Your Search Universe
Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks.
Post from Sam Marsden
Thin Content: what is it, what can cause it, and how do you find it?
Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.
Post from State of Digital Guest Contributor
Unlocking the Global Marketplace in 2018 with International SEO
See some of the most effective SEO strategies & practical tactics that you can deploy in 2018 so that your business can operate on a global scale online.
Post from Lee Wilson
How to audit your site’s internal linking (I am the very model of a modern site – in general)
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
Post from John Warner