Why Search Is Like The Housing Market
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Post from Arianne Donoghue
Why SEO “sticking plasters” aren’t the enemy, perfection is
When does perfection get in the way of getting the job done? When it leads you to ignore methods which could make all the difference to your campaigns. Chris makes a plea towards why we should give Meta-CMS & Tag Manager SEO a chance.
Post from Chris Green
Five Analogies to Help Explain SEO to Your Clients
Do your clients understand when you talk about links, redirects and 404s? If not, here’s a list of analogies to help them comprehend SEO a little better.
Post from Gustavo Pelogia
Google AMP for Publishers: what SEOs need to know
Google’s AMP standard is here to stay. Read about this new technology for the mobile web and why SEOs need to know all about it.
Post from Xenia Volynchuk
We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Post from John Warner
Screenless Search Marketing Essentials – Your Practical Guide
With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.
Post from Lee Wilson
The Check List for Launching a Site that Most People Forget
Do you want to redesign your site but worried about the time it will take? Use a check list to help launch your site on time and within budget. J Turnbull recently launched her travel blog, Being30.com and shares her tips on a site redesign and migrating to HTTPs.
Post from Jo Turnbull
Voice search and snippets and rankings, oh my!
The push to provide quick answers in SERPs is part of Google’s preparation for a future in which voice search is as integral to our lives as search is now. Read the latest on State of Digital.
Post from John Warner
How to Decide – Robots.txt Or Meta Robots?
It can be tough to know which is best to use out of Robots.txt or Meta Robots – Chris takes a look at providing a framework to make this easy.
Post from Chris Green
Make it faster: reduce image size by 85% and improve your page speed
Make pages loading much faster regardless your CMS. This case study tests the combined effect on speed by compressing images manually and using a WordPress plugin.
Post from Gustavo Pelogia
Rand Fishkin’s SEO landscape for 2017 after 6 months
During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.
Post from Gianpaolo Lorusso
SEO Trends 2017 – A MidSummer Review
Gianluca Fiorelli reviews the two biggest radical changes from Google in the past 18 months 1) Machine Learning and 2) User Experience. Read the latest post by Gianluca for more details.
Post from Gianluca Fiorelli
JavaScript and SEO: The Difference Between Crawling and Indexing
Crawling and indexing are different things, yet in SEO they are often confused. This can lead to misunderstandings and issues, especially when it comes to JavaScript.
Post from Barry Adams
Content King SEO tool review: tracking on-page changes
Considering Content King for your arsenal of SEO tools? We prepared a review with the features, small case studies, problems and suggestions.
Post from Gustavo Pelogia
Have You Adapted to Mobile Search?
With Google’s mobile first index coming and smartphone usage around the world still growing, are you ready for the mobile search revolution?
Post from Anna Lebedeva
How to Run Live ‘Site Reviews’ at Events (and Why You Should)
Steve Morgan writes about his experiences running site reviews at a regular meetup, whereby sites are SEO-audited live and the panel offers advice to the site owners.
Post from Steve Morgan
Which SEO trends are here to stay?
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Post from Hannah Thorpe
Functional SEO Requirements For a New Website
Regular columnist Ben Wood breaks down the functional requirements of a website platform to ensure your new site is able to support current SEO best practices.
Post from Ben Wood
From in-house to agency SEO: tree learnings from my first month
For years Gustavo Pelogia wondered how would be to work for an agency, after many years in-house. Now it’s happened, here are his three main learnings after the first month.
Post from Gustavo Pelogia
What is Rank Tracking and Do We Recognise it Anymore?
Following his SearchLondon presentation of the same name Chris Green considers what hourly rank tracking experiments could mean for the future of rank tracking.
Post from Chris Green