Is Google AMP Worth It? Three Real-World Case Studies
There is a lot of debate about Google AMP and whether it’s worth implementing. Here we show three real world case studies of the impact of implementing AMP on three different types of websites: a news site, a lead-gen site, and an ecommerce site.
Post from Barry Adams
Selling SEO
Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes […]
Post from Hannah Thorpe
Player Piano, or How Digital Marketers Can Survive the Advent of AI
AI and robotics are supposed to erase from the map hundreds thousands jobs. Are the digital marketing ones in danger too? Maybe, if we do not make algorithms our allies. Gianluca Fiorelli presents a vision of a future that may be, and how us can survive to the AI advent changing model.
Post from Gianluca Fiorelli
Optimising Videos for YouTube and Google Search
Ben Wood explains his top tips around how to optimise videos for YouTube and increase visibility for searches on both YouTube and Google.
Post from Ben Wood
What is SEO in 2017 and How Does SEO Tie in with Content?
Jo Turnbull shares her experience in SEO and recommends what SEO tips to follow in 2017. Read more on State of Digital.
Post from Jo Turnbull
7 Things Google PageSpeed Insights Doesn’t Tell You
Pete Campbell runs through seven common speed tactics suggested by Google PageSpeed Insights and helps you put them into context or action.
Post from Pete Campbell
Ready to go global? Check your hreflang tags
According to the latest SEMrush research, 75% of the websites that use hreflangs get them wrong. This article explains how you can diagnose and fix the most common hreflang issues.
Post from Alexandra Nedorezova
SEO Health Check – Can we future-proof our sites?
Worried about the future of your website? Here’s how to check you have the right foundations, and then look forward to staying ahead of the SEO game.
Post from Hannah Thorpe
Search London celebrates sixth birthday
This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of […]
Post from Laura Crimmons
How to Research and Target Informational Search Queries
It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.
Post from Ben Wood
Stop and step away from the migration!
Website migrations are not easy so you need to manage the expectations of all the business and the stakeholders. This will ensure that there are no nasty surprises if things do go wrong. Daniel shares with State of Digital a three stream approach to website migrations and those key areas that are often missed.
Post from Daniel Bianchini
New AI Based Yandex Search Algorithm Palekh
All your questions answered about Yandex’s new search algorithm, Palekh. Gain a better understanding of the way AI is shaping the search world with a look at Yandex’s use of deep neural networks and improving the search engine’s understanding of queries.
Post from Melissa McDonald
3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Post from Paul Hunter
6 Distractions Which are Making your SEO Less Effective
Chris Green shares some distraction many of those working in SEO Face. You have to be on your “A Game” & ensure that your time is well spent. Chris shares his tips on State of Digital.
Post from Chris Green
7 Useful SEO Tips to Improve Organic Performance
Discover 7 Useful Tried and Tested SEO Tips That Will Helps To Improve The Organic Performance Of Your Website by Luke Monaghan.
Post from Luke Monaghan
Mobile First Index and 7 Things You Need to Stop Doing Immediately
Pete Campbell discusses Mobile First Index from Google and the 7 things you need to stop doing right now, in order to maximise your SEO strategy and be Mobile first with your website.
Post from Pete Campbell
5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy
Boost your SEO strategy with these 5 hacks using Google Tag Manager: classify your blog posts, implement structured data, rel canonicals and others.
Post from Pete Campbell
How a hoax Daft Punk website earned 300 links in 10 days
Gustavo Pelogia takes a quick look at a domain and site that was setup, with a view to possible dates from Daft Punk – who shroud themselves in secrecy – maybe it was a fake site, maybe it was real – the internet (Facebook under scrutiny) is awash with fake news right now, so who knows?!
Post from Gustavo Pelogia
Growing your SEO Knowledge
Trying to get ahead in SEO? If you’re new to the industry, here are Hannah Thorpe’s top tips for learning as much as you can and improving your SEO skills.
Post from Hannah Thorpe
When will my SEO be done?
Is SEO ever ‘completed’? Can you ever say you’ve ‘done’ SEO on a website? Daniel Bianchini explains why this isn’t the case and SEO is an ongoing process.
Post from Daniel Bianchini