Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition.
Improve your small business SEO today
Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can […]
How a customer reviews strategy can impact SEO #BrightonSEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
11 SEO myths to forget in 2016
Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you actually need to be worried about.
Five absolutely vital elements for mobile SEO success
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account.
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Are you paying enough attention to reviews in your local SEO?
Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.
Google maps API changes
Google has recently announced some changes to their Google Maps API. More specifically they have changed for which functionality in Google Maps they require API keys. This has a profound effect on our Local SEO plugin as that plugin allows you to easily embed maps with directions and/or store locator functionality. Unfortunately, Google made some […]
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads are shown above organic results.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Local SEO: Key challenges and tips from #ClickZChat
This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned:
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets … read more
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to optimize your real estate site
There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First […]
Local SEO strategy tips from Kristopher Jones
Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…
This post first appeared on Yoast. Whoopity Doo!
What is Local SEO?
Our Local SEO Plugin has been amongst our most popular plugins for almost two years now. However, we never really highlighted or explained why it is so awesome! Let’s do that right now! Local SEO basically is the optimization process for the local results in search engines. That means the plugin takes care of your…
This post first appeared on Yoast. Whoopity Doo!