Five easy SEO strategies: Increase search engine rankings and gain qualified customers
When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.
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Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
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Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
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Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
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How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience of the results – and the ads – that they serve us. But that kind of tracking might not always be welcome.
Yahoo introduces ‘Answers Now’ app but will users respond?
The company hopes to address historical quality problems with a matching algorithm.
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Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10.
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Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
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What are the top 10 most popular search engines?
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants.
After buying Yahoo for nearly $5 billion, Verizon is now in the search business
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
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Yahoo Gemini launches retargeting for search and native ads in US
Audience retargeting capabilities include site visitors and app customers.
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Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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Yahoo Redesigns Homepage & App To Deliver Consistent Experience With More Relevant News
With its now nearly infinite news stream, Yahoo users no longer need to open news articles in multiple browser tabs.
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What you need to know about Yahoo Product Ads
Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe.
Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
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