Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
Negotiations likely to yield new terms for Search Alliance.
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Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling
Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo’s big day.
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Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
Flurry gives Yahoo massive mobile reach and developer access.
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Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google’s lead. Gemini’s growth in mobile search traffic share appears to be following that same pattern.
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What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015
Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data.
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Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday
Outage seems to have hit around 2:30 pm ET.
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Yahoo Rolls Out Search For Its Android Launcher Aviate
In February, I wrote that the glaring omission from Yahoo’s Android launcher and “intelligent homescreen” Aviate was a search box. Now it has one. Yesterday Yahoo announced that it’s rolling out search on Aviate (for Android 4.0 and above): Search on Aviate is your gateway…
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Yahoo Sees Big Search Bump From Firefox “Default” Relationship
Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was…
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Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
Following Ask.com last week and Bing on Monday, it’s now Yahoo’s turn to share its most popular searches for the year. Mayer’s site released its top searches for a number of categories, including most popular searches overall, top obsessions, and news stories, as well as offering…
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Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured…
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Yahoo Replaces Google As Default Search Provider in Firefox
Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” The companies said they will explore other potential “future product integrations and distribution…
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Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…
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Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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Who’s Really Winning The Search War?
Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.
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Yahoo Says Goodbye, ZEEF Says Hello
Human-curated directories have long been a staple of the internet, but ultimately they’re very hard to scale. See how newcomer ZEEF hopes to tackle this challenge.
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Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been…
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Ripoff Report Is Back In Yahoo Australia’s Search Results, But Not Completely
After what we think was about a week of being de-indexed, the controversial Ripoff Report website is showing up again in search results on Yahoo’s Australian website. But a company spokesperson tells us that some URLs are still blocked. Late Wednesday night (May 21), we noticed that a…
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Flickr Makes Creative Commons Image Search Easier
Flickr has quietly rolled out a change to its search interface that makes it a lot easier to find images that are licensed through Creative Commons. There’s a new “License” dropdown menu that shows at the top of the search results page, as shown above. It brings Creative Commons…
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Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints
Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on…
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Yahoo News Digest App Hits Android & Goes International
Earlier this year Yahoo continued its mobile push with the release of their mobile news app “Yahoo News Digest” for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today Yahoo News Digest is expanding out to more devices in more…
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