Category: pay per call

AdWords call extensions call tracking call tracking phone numbers Channel: SEM conversion attribution Conversion Optimization Google: AdWords Google: Mobile mobile SEM Paid Search Column pay per call phone call tracking Search Ads Search Ads: Mobile Search Search Engine Land Search Marketing Search Marketing: General Search Marketing: Mobile Uncategorized

Mobile Calls Are The New Conversions: 7 Tips For SEMs

Susan Waldes

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…

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Bing Ads Channel: SEM click to call extensions local online marketing Microsoft Microsoft: Bing Ads pay per call PPC Search Ads: Pay Per Call Search Engine Land Search Marketing: Local Search Marketing Search Marketing: Mobile Top News Uncategorized

Bing Ads Launches Call Extensions With Skype On All Devices

Ginny Marvin

Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads…

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