10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are 10 things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can…
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Keyword Not Provided – Maybe Mobile Is To Blame?
At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method …