Category: phone call tracking

AdWords call extensions call tracking call tracking phone numbers Channel: SEM conversion attribution Conversion Optimization Google: AdWords Google: Mobile mobile SEM Paid Search Column pay per call phone call tracking Search Ads Search Ads: Mobile Search Search Engine Land Search Marketing Search Marketing: General Search Marketing: Mobile Uncategorized

Mobile Calls Are The New Conversions: 7 Tips For SEMs

Susan Waldes

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…

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AdWords call tracking Channel: SEM google voice tracking number Google: AdWords Paid Search Column phone call tracking Search Engine Land Uncategorized

Demystifying Call Tracking In AdWords

Frederick Vallaeys

Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…

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