The future of analytics in an opt-in world
It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most likely) and America introduced the California Consumer Privacy Act (CCPA) last year. But there is still a large amount of debate around what “strictly necessary” means, […]
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This crisis just tore up your marketing strategy. Where do data-driven marketers go from here?
As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted dashboards have become red walls of negativity and workflows based on even well-tested hypotheses are no longer bearing the fruit they once did. Most businesses […]
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Data Studio 2019 features roundup
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted us this year. 2019 has seen a whopping 33 product updates, focusing on making it easier to design dashboards, clean data […]
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Measuring content performance in GA: analysis and dashboards
When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be of use, you need to have a plan beyond gathering the information. So far in this series, you’ve discovered how to make sense of content data and gathered metrics […]
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Measuring content performance in GA: enhanced engagement metrics
In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. This second instalment will run through some smart ways to overcome these challenges by expanding your measurement approaches using GTM. These new tracking techniques don’t require you to […]
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Measuring content performance in GA: recognising common mistakes
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using it to monitor and analyse their sites, there’s still some confusion in the industry about what out-of-the-box metrics are truly measuring. In the […]
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How to Tangibly Measure the True Value of Digital PR
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Post from Laura Hampton
The analyst’s toolbelt: Essential Chrome extensions
Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared different extensions that have helped me work more efficiently and I thought it only fair to share my favourites with fellow analysts. The first problem […]
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Google Analytics for PWAs: Tracking offline behaviour and more
Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower developers with the tools they need to create fast, engaging, and reliable experiences which are accessible to a diverse range of users. I hardly need […]
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Data Studio: Q1 2019 best new feature round-up
Christmas is over, New Year’s resolutions have been broken and “spring” is here. Since the last round-up after Christmas, the Data Studio team have been busy spoiling us with eight product updates so far this year. This quarter has been heavily weighted towards making the management of Data Studio dashboards easier with better date range, […]
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Justifying your content investment with analytics
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have a clear understanding of how and where your content is adding value lies not in producing in more content, but in developing a […]
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Do I need to set up cross-domain tracking in Google Analytics?
“To cross, or not to cross? That is the question.” Deciphering whether you need cross domain tracking in Google Analytics (GA) can be a minefield! If you’re reading this article, you’ve likely already realised that this isn’t always a simple question to answer. Many of the existing guides out there are either unnecessarily complex or […]
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What Intelligent Tracking Prevention (ITP) 2.1 means for digital analytics
This article won’t recount the history of Safari’s Intelligent Tracking Prevention (ITP) initiative, nor will it offer explicit guidance on implementing one of the many workarounds that are now proliferating. Instead, my goal here is to provide you with a digestible summary of what the forthcoming update to ITP means for you, as a site […]
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No data? No problem! Retroactive content analysis in Google Analytics
At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s assume you’ve been ordered to conjure up a granular content performance report for site which has none of the necessary tracking in place. If your initial […]
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Exploring Scope in Google Analytics
Many analysts will first encounter the concept of scope in Google Analytics while exploring custom dimensions and metrics. But scope is one of the fundamental characteristics of GA’s data model, and a thorough understanding of it will enable you to use the platform far more effectively! Instead of wondering why there isn’t a Pageviews metric […]
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Data Studio: Q4 2018’s best new features round-up
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform received 32 product updates and there are now over 500 official Data Sources available. Thanks to all the newly-launched community connectors, the platform remains infinitely […]
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What is Enhanced Ecommerce in Google Analytics?
The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off: the Enhanced Ecommerce reports are hands down some of the best interfaces available in GA today. Enhanced Ecommerce offers marketers the ability […]
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A Google Tag Manager Wishlist for 2019
Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like Zones to time-saving features like RegEx table variables and element visibility triggers, the past 18 months have seen GTM go from strength to strength. That said, in the […]
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Building a Culture of Measurement: PR Week Breakfast Briefing
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and for all. As the PR industry works towards building more robust measurement plans and reporting, PR Week ran a well-timed event on the topic of […]
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7 KPIs to Measure Traditional Media Buy Success with Digital Analytics
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Post from Matt LaMontagne