Assessing Hummingbird’s Impact On Search — 10 Months Later
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel…
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Hummingbird In The Trenches: A Canary In The Coal Mine
I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what I am seeing is on par with finding a dead canary in a coal mine. Pardon the morbid analogy, but the writing is on the wall, folks, and it has been…
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What Everybody Missed About Hummingbird: Social Signals
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals. Scott Scowcroft has done an awesome job of extracting this part of the broadc…
How Recent Organic Search Changes Will Affect Paid Search
Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there’s almost zero…
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Hummingbird’s Impact On B2B Sites
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not …
How Will Google Hummingbird Impact Links? Here Are 6 Ways
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…
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