12 Tips for Executing a Successful Rebrand
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Post from Lisa Lacy
How To Rebrand Without Losing Your Hard-Earned Rankings
As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle…
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Site Migrations and Rebranding: Everything you Need to Know, Hangout
State of Digital organises a hangout about rebranding and site migrations, what to do and what not to do. Top tips from experts!
Post from Bas van den Beld on State of Digital
Site Migrations and Rebranding: Everything you Need to Know, Hangout