How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
The post How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher appeared first on Search Engine Watch.
Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
The post Goodbye to average position on Google SERPs appeared first on Search Engine Watch.
Google Analytics: Misunderstandings that hold marketers back
As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a few misunderstandings surrounding the way that Google collects, configures, processes, and reports data. Here are some commonly misunderstood metrics and features within the core Google Analytics interface.
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business.
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
SEO Metrics that Matter: SMX Milan
Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]
The post SEO Metrics that Matter: SMX Milan appeared first on SEOgadget.
White Paper: An Analysis of Link Metric Distributions
In this white paper you can find an exploratory analysis of the distribution of link metrics using box plots and scatter diagrams. A comparison will be made among the quality metrics of MajesticSEO, MOZ and Ahrefs, along with a study of how they correlate with each other.
Post from Bas van den Beld on State of Digital
White Paper: An Analysis of Link Metric Distributions