CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

We caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and a lot more!

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Tools to assist your SEO check-up

Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.

SEO strategies and keyword rankings: mobile versus desktop

Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration

How can you determine your website’s authority, and what can you do to improve it?

The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.

Moz Launches Google Alerts For New Links Named “Fresh Alerts”

Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor’s site. Moz’s…

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White Paper: An Analysis of Link Metric Distributions

In this white paper you can find an exploratory analysis of the distribution of link metrics using box plots and scatter diagrams. A comparison will be made among the quality metrics of MajesticSEO, MOZ and Ahrefs, along with a study of how they correlate with each other.

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White Paper: An Analysis of Link Metric Distributions