Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways to get it right.
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Five easy SEO strategies: Increase search engine rankings and gain qualified customers
When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.
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The ultimate guide to strengthen your local SEO strategy
Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands and stay relevant.
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How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.
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How to understand searcher intent to boost SEO rankings
It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to improve website ranking.
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How to master technical SEO: Six areas to attack now
It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable tips covered.
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Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. “Podcast SEO” is a great opportunity to build an audience through search traffic.
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A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
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The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.
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Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
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Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
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Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
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On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.
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How AI is powering real-time SEO research: Insights and optimization
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools could eliminate the mess of spreadsheets and empower more real-time action.
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The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of screenshots included.
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Progressive web apps (PWAs) for SEO: Benefits, stats, examples
A PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Starbucks’ and Forbes’ case studies included.
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How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
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Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get started taking advantage of it today.
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Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and the others) in a more efficient manner than the one which is currently offered by Google Search.
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