Five ways to improve your website’s bounce rate (and why you should)
According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to make them stay and convert.
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Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content, etc.
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How to pick the best website audit tool for your digital agency
What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations, screenshots, examples.
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A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
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A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
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How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.
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5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action.
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Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? “Zero results” update, mobile, featured snippets, and Google’s “biases.”
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Things that hurt your SEO rankings and how to fix them, part 2
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings.
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How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent.
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7 things that hurt your SEO rankings and how to fix them
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO mistakes and regain your rankings.
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An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
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Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
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Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
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Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
Key takeaways from Google’s latest algorithm update
We’re looking at Google’s latest algorithm update.
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of a click through to your site. It can be frustrating to spend a great deal of time and effort on SEO and not see the results. Pius Boachie shares some tips you can quickly implement to make a difference.
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.