We’ve created the fastest related posts ever
When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the […]
Site structure: the ultimate guide
Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is […]
How to change your WordPress permalink structure
At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites […]
Ask Yoast: how to get most out of cornerstone content
You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is […]
Related posts need to make sense, not just be there
Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for […]
Ask Yoast: include taxonomies in XML sitemap?
Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question […]
Tagging posts properly for users and SEO
Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily […]
Crafting the perfect shop category page
The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category […]
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
How the Quest for Good UX Can Lead to Great SEO
Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through a project with a client and the unexpected impact it had on SEO.
Post from Briony Gunson
How to clean up your site structure
We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.…
This post first appeared on Yoast. Whoopity Doo!
Google Seeks Searcher Satisfaction: How Marketers Can Keep Up
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to m…