Category: digital pr

Begin the relationship on solid foundations To keep the honeymoon phase in full swing there’s two key things to iron out. The first is about offering-up all necessary information we need to make effective decisions, and the second helps to uncover any potential knowledge gaps in-house on Digital PR, link building and our processes. A […]

The post The crucial role clients play in Digital PR and link building appeared first on Builtvisible.

How a Black Friday campaign page can build authority A campaign page, such as a Black Friday one, is significantly easier to earn links to than any other type of page on a site. Other websites, such as publishers, are less willing to link to a product page or category page for example, and why […]

The post How to maximise Black Friday links for ongoing results appeared first on Builtvisible.

It’s time to reassess priorities Full credit to Jo Maugham for eloquently calling out the two faces of The Sun. The reaction and blatant hypocrisy from the tabloids act as a stark reminder that as a country we have a long way to go when it comes to being kind, not least the British tabloid […]

The post Are you paying for links with your principles? appeared first on Builtvisible.

Give existing video content a new life Most businesses have recognised the importance of video and have created some content in this format in the past. Sometimes, that could be an explainer of how your services work, an interview with the founder or a step-by-step guide. To identify what kind of existing video content might […]

The post Creative campaign formats that build links and boost brand appeared first on Builtvisible.

The challenge With this particular financial services client, we were given the task of building links to existing blog posts that included several resources for businesses, rather than creating fresh content. Due to client-side PR restrictions, the following parameters were set: ‘No Go’ Outreach Targets Approved Outreach Targets Tier 1 publications (national, regional, or editorial […]

The post No content, no problem; creative link building within a tight brief appeared first on Builtvisible.

What first attracted you to Builtvisible? At the time I knew I wanted to work in a creative environment, having come out of university and realising I didn’t want to pursue the path that perhaps I was meant to go down. I was looking at a lot of creative agencies and I actually found out […]

The post A day in the life of: our Head of Digital PR appeared first on Builtvisible.

Digital PR + traditional PR = a match made in heaven If you know you want to start working with a digital PR team but already have your traditional promotion strategy secured, how can you make sure you’re getting the optimum out of each approach without significant compromise? If both teams are clear on their […]

The post Digital PR and traditional PR: combining approaches for a supercharged promotion strategy appeared first on Builtvisible.

A note on sectors Before I get into how Builtvisible approaches pivoting, I think it’s important to acknowledge that different verticals are affected to varying degrees. While some may consider travel, fitness/leisure, personal care and hospitality as the most difficult industries to navigate in the present day, each industry, sector, and vertical comes with its […]

The post The power of the pivot: agile digital PR in a changing landscape appeared first on Builtvisible.

1. Make sure it’s useful This might seem obvious, but the relevancy and usefulness of a digital PR campaign is something that can get ignored in a quest to create something ‘newsworthy’. What this generally means is that the reason to link is lost. If a campaign isn’t genuinely useful to a target audience there […]

The post How to avoid the mention trap: creating campaigns that build links appeared first on Builtvisible.

Builtvisible’s validation framework There are numerous approaches to validating ideas in the industry with various acronyms flying around. While I’m not saying Builtvisible’s approach is the definitive one, we find it works for us. Our approach allows us to stick to our core values, and in case it’s helpful to you, I’ve shared the set […]

The post Protect your brand and campaign with validation (part two) appeared first on Builtvisible.

What about idea validation? James Brockbank recently reminded the digital PR community of a critical point – ideation is an incredibly important, if not the most important, part of digital PR. While I think every step of digital PR is as crucial as each other, I do believe ideation – and, specifically, the validation of […]

The post Protect your brand and campaign with validation (part one) appeared first on Builtvisible.

1. Get to know your audience Audience insights are the foundations of a successful campaign strategy. Only when you understand the lifestyles, hobbies, habits and passions of existing and potential audiences can you present them with a story that will grab their attention and garner genuine interest in a product. There are myriad ways to […]

The post How to use audience, industry and media insights to build an effective campaign strategy appeared first on Builtvisible.