Back to the SERPs: The (d)Evolution of Digital PR
Laura Hampton of Impression explores what she calls the (d)evolution of digital PR. Find tangible actions and thought-provoking insight here.
Post from Laura Hampton
How to Use Digital PR to Drive Sales
With consumers becoming more digitally savvy, the way that we market our brands needs to step up too. This combined with Google algorithm updates and an ongoing fight for the top spot in organic search equals more and more demanding targets to reach when it comes to digital PR.
Post from Rebecca Lee
How to Effectively React to Link Building Successes & Failures
Link building campaigns will have their fair share of failures and successes. The key is to learn from them improve to get things right for the next one.
Post from Sean Potter
How Google Nofollow Rule Changes Digital PR
This post goes into how Google’s change to nofollow links changes Digital PR
Post from Jodie Harris
How to pitch what journalists want
Many people talk about how link acquisition through gigital PR is continuously getting harder. Having data to highlight trends in what journalists are writing and linking to can be really useful.
Post from Jo Juliana Turnbull
How to Get a Content Idea Signed Off
High-quality content marketing will always be in demand, and good content can hit every stage of the sales funnel. Whilst many in-house teams have invested in their content marketing capabilities, most digital marketing agencies are still at the forefront of helping brands reach their audiences.
Creative marketers often learn quickly that coming up with a top idea is only half the battle. The other, and much harder battle, is gaining approval from the client, and to gain their buy-in on how great your idea is and why it will work.
Post from Alex Jones
Beyond links: Lessons learned from a failed SEO link building PR campaign
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Post from Polly Pospelova
5 reasons journalists aren’t opening your pitch emails
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Post from Rebecca Lee
How to Stop Journalists Ignoring Your Pitches
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Post from Sean Potter
How to Tangibly Measure the True Value of Digital PR
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Post from Laura Hampton
Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
The post Study: How to use domain authority for digital PR and content marketing appeared first on Search Engine Watch.
How to Manage Red Tape from your Digital PR Clients
‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For […]
Post from Bobbi Brant
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
The post Survey: Less than 10% of marketers to focus on Digital PR in 2019 appeared first on Search Engine Watch.
Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
The post Five proven content formats to maximize link acquisition with digital PR appeared first on Search Engine Watch.
Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.
The post Link reclamation: A practical guide for turning unlinked brand mentions into links appeared first on Search Engine Watch.
Building a Culture of Measurement: PR Week Breakfast Briefing
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and for all. As the PR industry works towards building more robust measurement plans and reporting, PR Week ran a well-timed event on the topic of […]
The post Building a Culture of Measurement: PR Week Breakfast Briefing appeared first on Builtvisible.
Agencies: Stop talking about links, and start talking about ROI
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of content, which on the surface look exciting and impactful. But the trouble is this: whenever you try to pin down the exact ROI of these campaigns, […]
The post Agencies: Stop talking about links, and start talking about ROI appeared first on Builtvisible.
Influencer Marketing Doesn’t Have to Be Scary
Influencer marketing doesn’t need to be scary or expensive. Follow these steps to learn how to create successful long term influencer marketing campaigns.
Post from Joana Veiga Ferreira
How to write a press release that will convert into coverage
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly, what is a press release […]
The post How to write a press release that will convert into coverage appeared first on Builtvisible.
How to Use Proprietary Data to Drive Media Coverage
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
Post from Irina Nica