How to make the most of GA4 for SEO
Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.
Google’s reversal on third-party cookies: what it means for you
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast […]
The post Google’s reversal on third-party cookies: what it means for you appeared first on Yoast.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google’s consent mode v2 requirements. Here’s how to verify your consent configuration across Google Ads, GA4 and more.
How to create and configure custom dimensions in GA4
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Google Analytics GA4 shows real-time users in the last 5 minutes
Previously, GA4 only showed this metric over the past 30 minutes.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
5 alternatives to the missing Page Timings report in GA4
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Google Analytics real-time reporting bug confirmed
Many sites are seeing zero or little real-time traffic reported in GA4.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
WalkerOS: A data collection alternative to gtag.js
Should you replace Google’s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google Analytics 4 bug causes data gaps in reports
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.