6 common PPC reporting mistakes that can make you look terrible
Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.
The post 6 common PPC reporting mistakes that can make you look terr…
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
The post Small business owners: 3 …
New wave of referrer spam wrecking Google Analytics data
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.
Th…
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land.
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business.
Automating Google Analytics reporting via Google sheets
In his first post for State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting.
Post from Ben Wood
What’s new and cool at Google from SMX East 2016
At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
The post What’s new and cool at Google from SMX East 2016 appeared first on Search Engine…
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Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
The post Google announces slew of search ads and Analytics updates at SMX East appeared first on Search Engine Land.
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Spot Data Issues From the Start With Weekly Analysis
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a mark…
What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
The post What Netflix can teach us about long-tail keyword research appeared first on Search Engine Land.
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What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
The post What is Google Data Studio and how can you u…
How the Google Analytics Demo Account will benefit our industry
Google Analytics now has a demo account feature that allows you to try out the platform’s features and strengths. How will this affect agencies and brands?
Post from Dan Truman
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…
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Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide is a post from: Occam’s Razor by Avinash Kaushik
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide is a post from: Occam’s Razor by Avinash Kaushik
SEO Conclusions With Google Analytics
SEO (Search Engine Optimization) is not a black box or a secret sauce. It is about learning, doing, more learning and more doing. Find out how to measure the impact of SEO with Google Analytics from Per Petterson.
Post from Per Pettersson
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
The post KPIs for SEO: measuring SEO success appeared f…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.