AdWords Extended Text Ads are already among us
Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is imminent. Ads will pass from the current 25 characters title + 2 lines of 35 characters to 2 headlines of 30 characters each + 80 of descriptive […]
Post from Gianpaolo Lorusso
Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps
What Firebase Analytics, Deep Linking and Instant Apps tell us about where the mobile web heading. With all the recent announcements from Google I/O 2016 regarding the app universe, could Google be hinting on their intentions of the future of the mobile web? Deep Linking When Google announced deep linking in 2013, their mission was […]
Post from Pete Campbell
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Five insights your paid search team should be stealing from organic
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
The post Five insights your paid search tea…
What your boss actually wants from your local search reports
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.
The post…
What is Analytics User Explorer, and how useful is the data?
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Post from Jack Cooper
Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
The post Is your S…
7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
The post 7 essential Google Analytics reports every marketer must know appear…
Live blog: Google Performance Summit, with new AdWords & Analytics announcements
Google’s annual event for AdWords and Google Analytics customers will open with news about coming features and plans for the rest of the year.
The post Live blog: Google Performance Summit, with new AdWords & Analytics announcements appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Tie your web, and mobile properties together in Search Console, plus three more recent changes
Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn sight easier.
Google launches Firebase Analytics for mobile apps
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference.
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified.
Google Search Console metrics now deeply integrated into Google Analytics
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
The post Google Search Console metrics now deeply integrated into Google Analytics appeared first…
Ad Block Tracking With Google Analytics: Code, Metrics, Reports
You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I’m being sarcastic. I am not, and this post is all about getting the data to […]
Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
Trolling scammers with Google Analytics
In one of my previous posts on the State of Digital, I hinted at the use of the real-time reports in Google Analytics. Yes, they are mesmerizing with their little green and red dots popping on and off the screen, giving you the illusion that your website is a lifeform of its own. But I digress. […]
Post from Julien Coquet
The Goals Tracking Guide for Analytics [Infographic]
Gianpaolo Lorusso has created an infographic on 5 ways to track goals in Universal Analytics and summarises each of them perfectly.
Post from Gianpaolo Lorusso
Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
The post Google’s annual livestream of AdWords and Analytics news to be held May 24 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
A new home for our Google Analytics plugins
Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very […]
Google Analytics: a guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn … read more