How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here’s how you can fix that.
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years.
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin … read more
All the weird things you can measure with Google Analytics
Google Analytics can be used for much more than just basic web measurement. In this post Julien Coquet describes a few creative ways to use Google Analytics.
Post from Julien Coquet
12 Tools And Recommendations For Digital Consultants
Another listicle post (a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article) instead of me arguing about a topic. But if you give me a brief moment I’ll go through the tools for most things digital I work with […]
Post from Per Pettersson
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.”
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
The post Google unveils Google Analytics 360 Suite with a new DMP, landing page testing …
A Beginner’s Guide to Segmentation in Google Analytics
Thousands of marketers use Google Analytics as an overview of website performance. However many may not use custom segmentation, which is a great way of diving deep into your data. It can give you a much greater understanding of how visitors are using your website and provides a much more accurate way of tracking how […]
Post from Paul Hunter
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not enough time in the day.
WordPress & AMP: part II
My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with […]
The Marketing < > Analytics Intersect: My Newsletter!
I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you’ve come to expect from this blog… Context… Should you own […]
The Marketing Analytics Intersect: My Newsletter! is a post from: Occam’s Razor by Avinash Kaushik
Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
The post Prioritizing Local Search Profile Listings: 2 Methods appeared firs…
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages, but many of these blog posts are due an update.
Rock Analytics More: Obsess About Goals And Goal Values!
If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let me start with a story. We were brain storming about the next clustseeer of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, […]
Rock Analytics More: Obsess About Goals And Goal Values! is a post from: Occam’s Razor by Avinash Kaushik
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you’re ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.
Boost your productivity by using Google Analytics custom alerts
Did you know you can configure Google Analytics to send you custom alerts when something happens on your website? Learn all about custom Intelligence Events alerts from this article on State of Digital.
Post from Julien Coquet
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam’s Razor by Avinash Kaushik
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed it often. :) [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is […]
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW! is a post from: Occam’s Razor by Avinash Kaushik
Using Treemaps Report In Google Analytics To Analyse Marketing Channels
Polly Pospelova shows how Google Analytics Treemaps report allows to see a graphical representation of incoming traffic and instantly compare performance.
Post from Polly Pospelova