10 Tips To Understanding & Segmenting Your Organic Traffic
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organ…
Taking the Data-Driven Approach to Guerrilla Marketing
Guerrilla marketing. It’s a term that we’ve heard thrown around town—usually to describe an unconventional idea for promoting a campaign. And that still rings true. Guerrilla marketing has been around for a while now, starting with door-to-door salesmen. But with the evolution of marketing via the digital age, guerrilla marketing has also transformed. Guerrilla marketing […]
How To Integrate SEO Ranking Tools With Analytics Tools
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking…
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Breaking Down Page Speed Events For SEO Gain
It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have …
Google Analytics Now Separates Brand And Non-Brand PPC Traffic
Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and…
Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics
The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexib…
Using Campaign Tracking To Measure Link Building Success
Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…
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SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in…
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Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions
Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software…
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A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Own It – How to Create a Google Analytics Account
Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts. There are cases where I’ve seen clients that just transitioned from another agency and have us take over, only to find out that the Google Analytics Account actually belongs to the […]
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]
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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data tha…
The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move…
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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
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Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”
There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near …
Google Makes Linking Adwords Accounts Easier With New Bulk Linking Feature
Today Google announced a new bulk linking feature that allows Google Adwords account users to link all of their accounts with a quick click of a button. Google said the new “linking wizard” will be available to anyone who has access to an Adwords MCC (client center) with multiple…
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies is a post from: Occam’s Razor by Avinash Kaushik
Manual Spam Action Revoked! A Case Study
Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought…
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