Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
How to Remove Emails and Other PII From URLs in Google Tag Manager
This post was written by Stephen Harris and Sasha Helms.
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes its way into your reports can be l…
How to Gain a Deeper Understanding of Your Users in GA4
Comparisons, Segments, and Audiences
Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels.
Although the aggregated data may shed light on top level performance, you need segme…
How to prepare yourself for Google Analytics 4
There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell […]
The post How to prepare yourself for Google Analytics 4 appeared first on Yoast.
GA4’s Custom Dimension & Parameter Data Model
In this article:
- GA4 vs. Universal Analytics Terminology
- GA4 vs. Universal Analytics: How the Data Flow Differs
- GA4 Data Stream Diagram
GA4 Simplifies Data Flow with Custom Dimensions & Parameters
With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has simplified the Analytics data model.…
The post GA4’s Custom Dimension & Parameter Data Model appeared first on Seer Interactive.
Get Answers to Google Analytics 4 (GA4) FAQs
GA4 Frequently Asked Questions
There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent questions that we have received.
What is GA4?
GA4 is the new version of Google Analytics.…
The post Get Answers to Google Analytics 4 (GA4) FAQs appeared first on Seer Interactive.
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023
Google has put deadlines in place for all users to switch to Google Analytics 4:
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💡 IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…
The post When Universal Analytics Will Officially Stop Collecting Data appeared first on Seer Interactive.
What is the Google Site Kit plugin?
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, […]
The post What is the Google Site Kit plugin? appeared first on Yoast.
YouTube SEO: How to use analytics for your video strategy
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. […]
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GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play with them before they roll out to a GA4 property near you. …
The post GA4 New Advertising Report Features appeared first on Seer Interactive.
Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
The post Here’s how you can master your next seasonal digital marketing campaign appeared first on Search Engine Watch.
Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […]
The post Advertising on the cookieless web: 4 steps to protect your data now appeared first on Brainlabs.
Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. Here’s how to diagnose and deal with it
The post Diagnosing a traffic drop? Just breathe! appeared first on Search Engine Watch.
How to Set Up Google Analytics 4 (GA4) Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4. …
The post How to Set Up Google Analytics 4 (GA4) Web Tracking appeared first on Seer Interactive.
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
The post Four ways to use your website data to discover missed sales opportunities appeared first on Search Engine Watch.
Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
Remarketing Audience Overview
If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…
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