How to Use the GA4 Demo Account
It’s been awhile since Google first introduced Google Analytics 4 aka “GA4” to the public back in October 2020 (ICYMI, read our post here).
Since then, we’ve seen the industry get excited about the eventual switchover from Universal Analytics to GA4 with a slew of webinars (like our Q&A in December 2020 where we answered over 40+ questions about GA4 from our community), video content from Google, and articles from thought leaders such as Simo Ahava.…
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What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website.
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6 Reporting Challenges Solved by Restructuring Your Google Analytics Account
Is your Google Analytics account full of properties and views you don’t even use?
Maybe you inherited an account you don’t trust because you don’t know how it was set up in the first place. If this sounds like you or one of your accounts, please continue reading — your team will thank you for it later!…
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10 Reasons Your Google Analytics Data Will Never 100% Match Your Other Data Sources
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available for advertising in the pre-digital days.
But high-accuracy is not perfection.
Attaining highly-accurate, reliable data is very important for making business decisions.…
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An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]
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Data Privacy & Compliance Guide to Managing Your Google Analytics Data
Today’s average digital consumer is more aware and concerned about how their online data is being used. With online usage increasing by 47% in Q1 of 2020, data privacy has dictated much of the future of digital marketing.
Industry regulations are also tightening up, CCPA is now enforceable by law as of July 1st of this year.…
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The latest news in SEO and WordPress: October 2020
October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. […]
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Demystifying Google Analytics 4 FKA App + Web
What is the New Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (which was previously known as Google Analytics App + Web). It will allow users to connect app data and website data within one …
Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.
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How to teach an old blog new SEO tricks
Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here’s a nine-step SEO revamp guide for your old blog site.
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Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns?
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How to Prepare Your Analytics for a Domain Migration
Prep Your Analytics for a Domain Migration
When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be various implications on your SEO rankings and page authority.
Additionally, If you use Google Analytics, Google Tag Manager, and other tools to analyze your data with, it’s likely that your site’s domain is involved in the configuration of your analytics tools.…
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Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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How to Monitor Your Google Analytics Data Using Custom Alerts
What are Google Analytics Custom Alerts?
The Custom Alerts feature in Google Analytics helps to take a proactive approach to monitoring your data, without needing to log in to the interface.
Custom Alerts notify you via email when there are changes in …
Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
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Eight great tips for internal site search optimization
Discover eight great tips for internal site search optimization. Boost revenue and conversions by simply optimizing for your existing organic traffic.
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Searching without result: Insights from zero result searches
When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website […]
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Misunderstood Metrics: New Users vs New Visitors in Google Analytics
Discrepancies in the New vs Returning Users Behavior Report
You might have looked at your Behavior > New vs Returning users report in Google Analytics (GA) at some point and noticed some odd discrepancies in the numbers (see visual below).
Some immediate questions come to mind here:
- Why don’t the total number of New Visitors and Returning Visitors add up to overall Users?
…
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