Google Analytics App+Web FAQs Answered
In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of App+Web check out our post over here.
In this post, we’ll cover common questions we’ve been getting asked about App+Web, including what is it, why should you care, and how to go about working with it.…
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How to Analyze Enhanced Ecommerce Data in Google Analytics
This post was written by Lindsay Stecklein & Darren Douglas.
You did it. Your site is tagged for Enhanced Ecommerce. You’ve turned on Enhanced Ecommerce in your Google Analytics view. Even better: you trust your data!
Congratulations, you’ve made it to the fun part – analyzing the Enhanced Ecommerce and understanding your customers’ buying behaviors.…
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Moving Forward After ‘Service Provider’ and ‘Network Domain’ Removal from Google Analytics
The Backstory
On February 4th, Google Analytics (GA) deprecated the Service Provider and Network Domain dimensions. This also abruptly ended the ability to filter your analytics traffic based on ISP Organization and ISP Domain, something many GA views were doing to prevent bot traffic or internal traffic from skewing their reporting.…
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Measure your social media efforts with UTM tags
Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]
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Excluding Internal Traffic from Google Analytics Data
NOTE: The instructions below are the most up to date for 2020. However, we wrote a blog post back in 2013 that is still worthing checking out here!
Why Exclude Internal Traffic?
At Seer, we preach that clean data is better data, and better data lead…
Google Analytics Deprecating ‘Network Domain’ and ‘Service Provider’
This post is for any users of Google Analytics — note that Google is ending the collection of data for Network Domain and Service Provider — two dimensions that were very useful for uncovering spam or other anomalies in your data.…
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Four common Google Analytics myths busted
If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better results.
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The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital
Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting
What is Roll-Up Reporting in GA 360?
Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.
For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data points — in the form of Google Analytics “hits” — into an individual property.…
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Google Analytics glitch in an ad-filled internet
A must-read if you care about your business KPIs. Observations about the Google Analytics glitch, the culprit, and how it reduces the value of your KPIs.
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Six key content performance aspects that Google Analytics can’t measure
GA can hint about how people feel about your brand but to truly understand content performance aspects, you’ll need to turn elsewhere.
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Introducing ‘Attribution Beta’ in Google Analytics
Attribution is the “great white whale” of any digital analytics effort.
Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions.…
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Measuring success with UTM tags
Using UTM tags is a great way to understand more about where your traffic is coming from, how users behave, and if these people turn into leads or sales.
Post from Alix Charles
Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for “exit rate” or something else. A quick-fire guide to become a bounce rate aficionado.
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Everyday website optimization: 6 tasks for your daily SEO routine
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try […]
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The Value In Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on it’s own, but act as a top part of the funnel for a new customer or a lead.…
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How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t.…
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Google Analytics App + Web – The New Frontier In Digital Analytics?
Written By: Catherine Blake and Michael Sherrod.
Introducing App + Web Properties in Google Analytics
Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)?
Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question!…
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Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels.
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How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
The post How to set up Google Analytics annotations to show Google updates appeared first on Search Engine Watch.