Why an SEO should lead your website migration
From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration.
The post Why an SEO should lead your website migration appeared first on Search Engine Watch.
What is an exit survey and why should you use it?
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you […]
The post What is an exit survey and why should you use it? appeared first on Yoast.
Your new secret weapon for better and robust analytics
Marketers are choking under a data avalanche. Is there a tool that cuts through the data noise, ignores vanity metrics, and focuses on numbers that matter?
The post Your new secret weapon for better and robust analytics appeared first on Search Engine Watch.
How to do a one-page analysis in Google Analytics
I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. […]
The post How to do a one-page analysis in Google Analytics appeared first on Yoast.
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
The post Digital marketing strategy guide for B2B industrial manufacturers appeared first on Search Engine Watch.
On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more
Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.
The post On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more appeared first on Search Engine Watch.
How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
The post How to take advantage of the latest updates to Google Search Console appeared first on Search Engine Watch.
SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
The post SEO case study: How Venngage turned search into their primary lead source appeared first on Search Engine Watch.
Does Google Data Studio Sample Google Analytics Data?
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics.
If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in Data Studio.…
The post Does Google Data Studio Sample Google Analytics Data? appeared first on Seer Interactive.
How to get international insights from Google Analytics
Google Analytics is powerful but the sheer volume of data available can make finding usable insights tough. 10 tips for using it for international SEO.
The post How to get international insights from Google Analytics appeared first on Search Engine Watch.
Create your first report in Google Data Studio
When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism […]
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Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get started taking advantage of it today.
The post Complete guide to Google Search Console appeared first on Search Engine Watch.
Five ways to improve your website’s bounce rate (and why you should)
According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to make them stay and convert.
The post Five ways to improve your website’s bounce rate (and why you should) appeared first on Search Engine Watch.
WordPress SEO
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!
The post WordPress SEO appeared first on Yoast.
How to speed up SEO analysis: API advantages for SEO experts
All you need to know about using APIs for better, more productive SEO tasks — content curation, keyword analysis, link monitoring, site performance, etc.
The post How to speed up SEO analysis: API advantages for SEO experts appeared first on Search Engine Watch.
The ultimate guide to UTM tagging
Welcome to the wonderful world of UTM tagging! This is a must-read for everyone that wants to track their marketing efforts and everyone who needs an extra hand with creating their own UTM tags. What are UTM tags? UTM tags are parameters you can add to links that point to your website that send extra […]
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How to get started with data-driven attribution in Google Analytics
The data-driven attribution model is exclusive to customers of Google Analytics 360 and offers an easy way to personalize experiences to your customers.
The post How to get started with data-driven attribution in Google Analytics appeared first on Search Engine Watch.
No data? No problem! Retroactive content analysis in Google Analytics
At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s assume you’ve been ordered to conjure up a granular content performance report for site which has none of the necessary tracking in place. If your initial […]
The post No data? No problem! Retroactive content analysis in Google Analytics appeared first on Builtvisible.
Using Python to recover SEO site traffic (Part one)
A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by step.
The post Using Python to recover SEO site traffic (Part one) appeared first on Search Engine Watch.
Exploring Scope in Google Analytics
Many analysts will first encounter the concept of scope in Google Analytics while exploring custom dimensions and metrics. But scope is one of the fundamental characteristics of GA’s data model, and a thorough understanding of it will enable you to use the platform far more effectively! Instead of wondering why there isn’t a Pageviews metric […]
The post Exploring Scope in Google Analytics appeared first on Builtvisible.