Data Studio: Q4 2018’s best new features round-up

Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform received 32 product updates and there are now over 500 official Data Sources available. Thanks to all the newly-launched community connectors, the platform remains infinitely […]

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An SEO’s guide to Google Analytics terms

An overview of all the main Google Analytics terms you need to know for SEO. Lots of resources included for further learning!

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What is Enhanced Ecommerce in Google Analytics?

The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off: the Enhanced Ecommerce reports are hands down some of the best interfaces available in GA today. Enhanced Ecommerce offers marketers the ability […]

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Six most common travel SEO mistakes to get right in 2019

In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.

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Annelieke’s Analytics: 5 Google Analytics segments for your blog

I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to […]

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Assisted Conversions in Google Analytics

Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can […]

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Annelieke’s Analytics: The power of the landing page in Google Analytics

The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that. […]

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Annelieke’s Analytics: How Google Analytics wants to help you

Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this […]

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Annelieke’s Analytics: Sequence segments in Google Analytics

I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your […]

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Annelieke’s Analytics: Check your image search traffic in Google Analytics

I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy […]

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Going Premium: Is Google Analytics 360 Worth It?

Google Analytics Overview

In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems – setting the landscape to digital reporting and analytics. Over time, its reporting and tracking abilities have expanded to include features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling. …

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Annelieke’s Analytics: Secondary dimensions in Google Analytics

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to […]

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Annelieke’s Analytics: 3 exercises to have more fun with Google Analytics

This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to […]

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Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting

What is Roll-Up Reporting in GA360?

Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.

For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data points — in the form of Google Analytics “hits” — into an individual property.…

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