Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become GDPR compliant, as well as what your business can do to make sure you too are compliant with GDPR.
Data Studio template: track JavaScript errors in Google Analytics
Today I’m going to show you how to harness data on the real-world usage of your website to shed light on what’s breaking and where. By tracking the JavaScript errors which are encountered by your users’ browsers and funneling this data into Data Studio, you’ll be able to present your developers with a goldmine of data on […]
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Annelieke’s Analytics: What are sessions in Google Analytics?
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term […]
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A guide to the standard reports in Google Analytics: Audience reports
We’ve set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer.
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.
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Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
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Unlocking insights with Google Tag Manager
Google Analytics is used on approximately 60 million websites worldwide. Out of necessity, it is designed to work with as many different businesses as possible. This is one of the reasons it’s so widely used – a basic implementation with zero customization is quick and easy to setup, and you’ll start seeing data immediately. But […]
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7 Google Tag Manager courses to prioritize in 2018
If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn’t always an intuitive process. Here are seven courses that can help you get the hang of it, and take charge of your data.
New Integration – Google Analytics 360 + SalesForce Cloud
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds.
The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic.…
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Getting results from your website means asking the right questions
Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.
The post Getting results from your website means asking the ri…
LOOK, MA! We’re Google Analytics Partners + Premium Resellers
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!
Can you explain what that means to someone who might not know?
Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients!…
The post LOOK, MA! We’re Google Analytics Partners + Premium Resellers appeared first on Seer Interactive.
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
The post The ultimate guide to bot herding and spider wrangling appeared first on Search Engine Lan…
Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
The post Google Surveys now available in more than 50 countries appeared first on Search Engine Land.
Please visit Search Engine Land for the full …
A guide to the standard reports in Google Analytics: real-time reports
In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard reports they contain. We’ll cover the data you can find within each standard report, and how it can be used in your marketing and SEO efforts. First up are Real-Time Reports: how do they work, and what kinds of campaigns are they useful for?
What people get wrong about keyword cannibalization
Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.
The post What people get wrong about keyword cannibalization appeared first on Search Engine Land.
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Making website speed and performance part of your SEO routine
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
The post Making website speed and per…
Monitoring web migrations: A checklist for moving from one site to another
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.
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How to measure the success of your content SEO strategy?
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established […]
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8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data – and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.
How to create content to support local SEO and rock the rankings
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.
The post How to create content to support local SEO and rock the rankings appeared first on…
Please visit Search Engine Land for the full article.