Data Studio template: track JavaScript errors in Google Analytics

Today I’m going to show you how to harness data on the real-world usage of your website to shed light on what’s breaking and where. By tracking the JavaScript errors which are encountered by your users’ browsers and funneling this data into Data Studio, you’ll be able to present your developers with a goldmine of data on […]

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Annelieke’s Analytics: What are sessions in Google Analytics?

I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term […]

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A guide to the standard reports in Google Analytics: Audience reports

We’ve set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer.

Google News Initiative kicks off with Subscribe With Google, other efforts

Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.

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Unlocking insights with Google Tag Manager

Google Analytics is used on approximately 60 million websites worldwide. Out of necessity, it is designed to work with as many different businesses as possible. This is one of the reasons it’s so widely used – a basic implementation with zero customization is quick and easy to setup, and you’ll start seeing data immediately. But […]

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New Integration – Google Analytics 360 + SalesForce Cloud

Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales and Marketing Clouds.

The first integration (GA 360 + Salesforce CRM) became available in January 2018 and it’s pretty fantastic.…

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Getting results from your website means asking the right questions

Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.

The post Getting results from your website means asking the ri…

LOOK, MA! We’re Google Analytics Partners + Premium Resellers

I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!

Can you explain what that means to someone who might not know?

Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients!…

The post LOOK, MA! We’re Google Analytics Partners + Premium Resellers appeared first on Seer Interactive.

The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

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Google Surveys now available in more than 50 countries

Companies can use the free or enterprise paid version to collect consumer insights in more countries.

The post Google Surveys now available in more than 50 countries appeared first on Search Engine Land.

Please visit Search Engine Land for the full …

A guide to the standard reports in Google Analytics: real-time reports

In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard reports they contain. We’ll cover the data you can find within each standard report, and how it can be used in your marketing and SEO efforts. First up are Real-Time Reports: how do they work, and what kinds of campaigns are they useful for?

Making website speed and performance part of your SEO routine

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.

The post Making website speed and per…

Monitoring web migrations: A checklist for moving from one site to another

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

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How to measure the success of your content SEO strategy?

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established […]

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8 key Google Analytics reports for SEO

Google Analytics is a treasure trove of insightful data – and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.

How to create content to support local SEO and rock the rankings

Are you looking for ways to increase your organic visibility and rankings in local search results?  Contributor Kristopher Jones shares how to shine in local search results using locally focused content.

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Please visit Search Engine Land for the full article.