How the latest Google Analytics updates will benefit marketers
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level.
How to analyze a sudden drop in traffic
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of […]
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Building Your Search Universe
Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks.
Post from Sam Marsden
My 12 most important SEO metrics to monitor
How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
The post My 12 most important SEO metrics to monitor appeared first on Search Engine Land.
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Analytics: 5 tips to measure your Black Friday success
Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce […]
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The Benefits of Using Google Analytics 360 vs Google Analytics
Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs (Forrester and Google).
Chances are you are considering an enterprise analytics solu…
How to Clean Up Query Parameters in Google Analytics
What are Query Parameters and Query Strings?
Query parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are usually added to URLs when you land on specific website’s page, navigate more deeply through the site, or come to the site through a specific campaign.…
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Analytics basics: Which posts and pages perform best
Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data […]
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Beyond Google Analytics: 10 SEO analytics and reporting tools
Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn’t be where you stop. In this post, we’ll cover some of the best free and paid tools available for SEO reporting and analytics.
Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website pages.
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Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
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5 ways to capitalize on Google Tag Manager
If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.
The post 5 ways to capitalize on Google Tag Manager appea…
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.
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SEO basics: what are user signals?
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know […]
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Where to Add Campaign Tags: A Comprehensive Checklist
Campaign Tagging in Google Analytics
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and provide insight into the value of all those wonderful mar…
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.
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Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
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Google Analytics: Misunderstandings that hold marketers back
As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a few misunderstandings surrounding the way that Google collects, configures, processes, and reports data. Here are some commonly misunderstood metrics and features within the core Google Analytics interface.
Tools to improve your online marketing campaign
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools […]