Google’s video search update: What’s new?
In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. What changed? In the past, any page with a visible video to Googlebot-video and appropriate […]
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How to stop videos negatively impacting Core Web Vitals
Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem […]
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How businesses should approach short-form video
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a […]
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How to track video SEO performance using Google Search Console
Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how […]
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Common rel=”canonical” errors in video SEO
Do you have two pages on your site that are practically identical yet necessary in order for your site to work? And do you need one of them to be indexed in Google search? Then you should use the rel=”canonical” tag. It’s a useful tool in any SEOs arsenal. But where can you find the […]
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How to use the new video indexing report in Google Search Console
In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because it helps you understand the foundation of your video SEO performance. Plus, the report also […]
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How to make YouTube videos responsive
When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your […]
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How to add video content to Shopify
Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly true for websites built through Shopify, where there are several quick and easy ways to add videos. In this post, we will discuss the various […]
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Site speed tips for faster video loading
There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with […]
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Google Video vs. Bing Video: How does each search engine rank videos?
Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. And we’ll discuss what you need to do to make your videos well optimized for […]
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Beyond YouTube: Other sites to post your videos
YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to in order to reach a wider audience. In this post, we provide a comprehensive list […]
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The 5 most important YouTube metrics for SEO
Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis […]
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How to make a video to promote your business
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? […]
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How many YouTube tags should you use?
You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags aren’t especially important for discoverability? They can still be useful, though. Read on to learn […]
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How to optimize an auto-playing background video in WordPress
An auto-playing background video is a popular feature for the homepage of many websites, from big ecommerce brands to B2B software and services companies. You can use the added visual interest to capture the attention of new visitors and show off your brand personality. With WordPress, it’s very straightforward to set up a video background. […]
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How to rank YouTube videos in Google search
Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. And… that’s it! Just by having your videos uploaded on YouTube and publicly available, they’ll be eligible […]
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What makes a great YouTube channel?
As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to create a channel with a compelling offering. But unfortunately, very few businesses succeed in this […]
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How to do keyword research for YouTube
Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they […]
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YouTube SEO: How to use analytics for your video strategy
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. […]
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How to add captions to your videos
Getting captions onto your videos is one of the most important things you can do in order to optimize your videos for search, but it isn’t immediately obvious how to do this. Especially as each of the common video platforms has a slightly different approach to acquiring and adding captions. Also, after you’ve got the […]
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