Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with…
Please visit Search Engine Land for the full article.
Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords…
Please visit Search Engine Land for the full article.