Category: performance

Best Practice:

Use server-side or hybrid rendering so users receive the content in the initial payload of their web request.

Always ensure your URLs are independently accessible:

https://www.example.com/product/25/

The above should deep link to that particular resource.

If you can’t support server-side or hybrid rendering for your Progressive Web App and you decide to use client-side rendering, we recommend using the Google Search Console “Fetch as Google tool” to verify your content successfully renders for our search crawler.

Don’t:

Don’t redirect users accessing deep links back to your web app’s homepage.

Additionally, serving an error page to users instead of deep linking should also be avoided.

Best Practice:

Provide clean URLs without fragment identifiers (# or #!) such as:

https://www.example.com/product/25/

If using client-side or hybrid rendering be sure to support browser navigation with the History API.

Avoid:

Using the #! URL structure to drive unique URLs is discouraged:

https://www.example.com/#!product/25/

It was introduced as a workaround before the advent of the History API. It is considered a separate pattern to the purely # URL structure.

Don’t:

Using the # URL structure without the accompanying ! symbol is unsupported:

https://www.example.com/#product/25/

This URL structure is already a concept in the web and relates to deep linking into content on a particular page.

Best Practice:

Include the following tag across all pages mirroring a particular piece of content:

<link rel="canonical" href="https://www.example.com/your-url/" />

If you are supporting Accelerated Mobile Pages be sure to correctly use its counterpart rel=”amphtml” instruction as well.

Avoid:

Avoid purposely duplicating content across multiple URLs and not using the rel=”canonical” link element.

For example, the rel=”canonical” link element can reduce ambiguity for URLs with tracking parameters.

Don’t:

Avoid creating conflicting canonical references between your pages.

Best Practice:

Use “srcset” attribute to fetch different resolution images for different density screens to avoid downloading images larger than the device’s screen is capable of displaying.

Scale your font size and line height to ensure your text is legible no matter the size of the device. Similarly ensure the padding and margins of elements also scale sensibly.

Test various screen resolutions using the Chrome Developer Tool’s Device Mode feature and Mobile Friendly Test tool.

Don’t:

Don’t show different content to users than you show to Google. If you use redirects or user agent detection (a.k.a. browser sniffing or dynamic serving) to alter the design of your site for different devices it’s important that the content itself remains the same.

Use the Search Console “Fetch as Google” tool to verify the content fetched by Google matches the content a user sees.

For usability reasons, avoid using fixed-size fonts.

Best Practice:

Iterate on your website incrementally by adding new features piece by piece.

For example, if don’t support HTTPS yet then start by migrating to a secure site.

Avoid:

If you’ve developed your progressive web app in an isolated environment, then avoid launching it without checking the rel-canonical links and robots.txt are setup appropriately.

Ensure your rel-canonical links point to the real site and that your robots.txt configuration allows crawlers to crawl your new site.

Don’t:

It’s logical to prevent crawlers from indexing your in-development site before launch but don’t forget to unblock crawlers from accessing your new site when you launch.

Best Practice:

Before registering a Service Worker check for the availability of its API:

if ('serviceWorker' in navigator) {
... 

Use per API detection method for all your website’s features.

Don’t:

Never use the browser’s user agent to enable or disable features in your web app. Always check whether the feature’s API is available and gracefully degrade if unavailable.

Avoid updating or launching your site without testing across multiple browsers! Check your site analytics to learn which browsers are most popular among your user base.

Best Practice:

Monitor your site using Search Console and explore its features including “Fetch as Google”.

Provide a Sitemap via Search Console “Crawl > Sitemaps” It can be an effective way to ensure Google Search is aware of all your site’s pages.

Best Practice:

Verify that your Schema.org meta data is correct using Google’s Structured Data Testing Tool.

Check that the data you provided is appearing and there are no errors present.

Don’t:

Avoid using a data type that doesn’t match your page’s actual content. For example don’t use “Recipe” for a T-Shirt you’re selling — use “Product” instead.

Best Practice:

Test your Open Graph markup with the Facebook Object Debugger Tool.

Familiarise yourself with Twitter’s metadata format.

Don’t:

Don’t forget to include these formats if your existing site supports them.

Best Practice:

Use cross browser testing tools such as BrowserStack.com, Browserling.com or BrowserShots.org to ensure your PWA is cross browser compatible.

Best Practice:

Use tools such as Page Speed Insights and Web Page Test to measure the page load performance of your site. While Googlebot has a bit more patience in rendering, research has shown that 40% of consumers will leave a page that takes longer than three seconds to load..

Read more about our web page performance recommendations and the critical rendering path here.

Don’t:

Avoid leaving optimization as a post-launch step. If your website’s content loads quickly before migrating to a new progressive web application then it’s important to not regress in your optimizations.

Best Practice:

Use server-side or hybrid rendering so users receive the content in the initial payload of their web request.

Always ensure your URLs are independently accessible:

https://www.example.com/product/25/

The above should deep link to that particular resource.

If you can’t support server-side or hybrid rendering for your Progressive Web App and you decide to use client-side rendering, we recommend using the Google Search Console “Fetch as Google tool” to verify your content successfully renders for our search crawler.

Don’t:

Don’t redirect users accessing deep links back to your web app’s homepage.

Additionally, serving an error page to users instead of deep linking should also be avoided.

Best Practice:

Provide clean URLs without fragment identifiers (# or #!) such as:

https://www.example.com/product/25/

If using client-side or hybrid rendering be sure to support browser navigation with the History API.

Avoid:

Using the #! URL structure to drive unique URLs is discouraged:

https://www.example.com/#!product/25/

It was introduced as a workaround before the advent of the History API. It is considered a separate pattern to the purely # URL structure.

Don’t:

Using the # URL structure without the accompanying ! symbol is unsupported:

https://www.example.com/#product/25/

This URL structure is already a concept in the web and relates to deep linking into content on a particular page.

Best Practice:

Include the following tag across all pages mirroring a particular piece of content:

<link rel="canonical" href="https://www.example.com/your-url/" />

If you are supporting Accelerated Mobile Pages be sure to correctly use its counterpart rel=”amphtml” instruction as well.

Avoid:

Avoid purposely duplicating content across multiple URLs and not using the rel=”canonical” link element.

For example, the rel=”canonical” link element can reduce ambiguity for URLs with tracking parameters.

Don’t:

Avoid creating conflicting canonical references between your pages.

Best Practice:

Use “srcset” attribute to fetch different resolution images for different density screens to avoid downloading images larger than the device’s screen is capable of displaying.

Scale your font size and line height to ensure your text is legible no matter the size of the device. Similarly ensure the padding and margins of elements also scale sensibly.

Test various screen resolutions using the Chrome Developer Tool’s Device Mode feature and Mobile Friendly Test tool.

Don’t:

Don’t show different content to users than you show to Google. If you use redirects or user agent detection (a.k.a. browser sniffing or dynamic serving) to alter the design of your site for different devices it’s important that the content itself remains the same.

Use the Search Console “Fetch as Google” tool to verify the content fetched by Google matches the content a user sees.

For usability reasons, avoid using fixed-size fonts.

Best Practice:

Iterate on your website incrementally by adding new features piece by piece.

For example, if don’t support HTTPS yet then start by migrating to a secure site.

Avoid:

If you’ve developed your progressive web app in an isolated environment, then avoid launching it without checking the rel-canonical links and robots.txt are setup appropriately.

Ensure your rel-canonical links point to the real site and that your robots.txt configuration allows crawlers to crawl your new site.

Don’t:

It’s logical to prevent crawlers from indexing your in-development site before launch but don’t forget to unblock crawlers from accessing your new site when you launch.

Best Practice:

Before registering a Service Worker check for the availability of its API:

if ('serviceWorker' in navigator) {
... 

Use per API detection method for all your website’s features.

Don’t:

Never use the browser’s user agent to enable or disable features in your web app. Always check whether the feature’s API is available and gracefully degrade if unavailable.

Avoid updating or launching your site without testing across multiple browsers! Check your site analytics to learn which browsers are most popular among your user base.

Best Practice:

Monitor your site using Search Console and explore its features including “Fetch as Google”.

Provide a Sitemap via Search Console “Crawl > Sitemaps” It can be an effective way to ensure Google Search is aware of all your site’s pages.

Best Practice:

Verify that your Schema.org meta data is correct using Google’s Structured Data Testing Tool.

Check that the data you provided is appearing and there are no errors present.

Don’t:

Avoid using a data type that doesn’t match your page’s actual content. For example don’t use “Recipe” for a T-Shirt you’re selling — use “Product” instead.

Best Practice:

Test your Open Graph markup with the Facebook Object Debugger Tool.

Familiarise yourself with Twitter’s metadata format.

Don’t:

Don’t forget to include these formats if your existing site supports them.

Best Practice:

Use cross browser testing tools such as BrowserStack.com, Browserling.com or BrowserShots.org to ensure your PWA is cross browser compatible.

Best Practice:

Use tools such as Page Speed Insights and Web Page Test to measure the page load performance of your site. While Googlebot has a bit more patience in rendering, research has shown that 40% of consumers will leave a page that takes longer than three seconds to load..

Read more about our web page performance recommendations and the critical rendering path here.

Don’t:

Avoid leaving optimization as a post-launch step. If your website’s content loads quickly before migrating to a new progressive web application then it’s important to not regress in your optimizations.