Volunteering roundup 2018
CSR has always been a big part of Builtvisible’s culture, from sustainable working practices to a employee-led monthly charity donation scheme, and back in May we teamed up with Benefacto to take our positive impact on meaningful causes to the next level. The premise was simple – we would give two working days per employee, […]
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Google’s Pichai answers to Congress: The good, the bad and the frustrating
Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here’s an overview.
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14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
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Builtvisible wins gold at the International Content Marketing Awards
Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO category, with the judges singling out the holistic nature of the work along with the ROI-accountable results for praise: The annual awards ceremony […]
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Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for “transparency, communication, and real accountability.”
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Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
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Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
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Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant
Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We take a closer look at what the ‘five real changes’ demanded by staff will entail for the search giant.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Donating to The Turing Trust
As part of our recent office move, we took the opportunity to upgrade our IT infrastructure and make sure everyone in the business had a laptop for ease of working. This left us with over twenty PC towers that would no longer be needed and we wanted to make sure they didn’t go to waste. […]
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How to migrate web hosts without losing SEO
A step-by-step guide one how to choose your new hosting platform, create a backup, migrate your web host, and update DNS records without losing any SEO value.
Our new home and what it represents
Last week marked a significant new chapter in Builtvisible’s history. After 4 ½ years on Tabernacle Street, we have moved into a brand new, state-of-the-art, single-room office just over the other side of Old Street roundabout, and I could not be more excited. Excited not just about the space itself – although it is incredible […]
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What Google’s E-A-T score means for ecommerce
When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a blog post. A high quality ecommerce site doesn’t just feature authoritative text, its features and functionality are built with E-A-T in mind.
Best tools for monitoring backlinks
A great link building strategy works wonders for the SEO performance of a website. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. In this post, we review some of the top SEO tools for monitoring backlinks.
7 Off-Page SEO Techniques to Build Your Website’s Reputation and Visibility
Tips for moving beyond internal SEO to build links and reputation across external sites.
Getting personal with SEO: how to use search behavior to transform your campaign
In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value.
The evolution of search: succeeding in today’s digital ecosystem – part 2
This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to search – and what this means for SEO, as a channel in the future.
How to create an optimized career page for your website
We look closer at the do’s and don’ts on how to create an SEO optimized career page for your website.