July 2018: What’s New & Improved in Google Data Studio
Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and improvements made to the platform day by day. Haven’t used Data Studio yet? Read our post here that gives an overview of the tool, including what it is and how it works.…
The post July 2018: What’s New & Improved in Google Data Studio appeared first on Seer Interactive.
Google Rebrands AdWords, Introduces New Marketing Platform, & More
When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times.…
The post Google Rebrands AdWords, Introduces New Marketing Platform, & More appeared first on Seer Interactive.
Builtvisible strengthens its client service offering with new hire
We’re excited to announce that Ileana Lund has joined the Builtvisible team as Head of Client Services to support our growing roster of clients. She brings with her over seven years of experience in the digital marketing industry and a wealth of client support expertise. Speaking about Ileana joining the team, Geoff Griffiths, Managing Director […]
The post Builtvisible strengthens its client service offering with new hire appeared first on Builtvisible.
Mary Meeker’s Report 2018: the internet trends to watch out for
Mary Meeker’s Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We’ve looked at the new stats and we’ve analyzed those who grabbed our attention.
Builtvisible is proud principle sponsor of Samurai 7s
The values of sport in the workplace can be hugely beneficial for individuals, teams and clients alike and that’s why we’re delighted to announce the principle sponsorship of the Samurai 7s in the 2018 Super Seven Series. Founded in 1996 by Terry Sands, the Samurai Rugby Football Club is widely regarded as one of the […]
The post Builtvisible is proud principle sponsor of Samurai 7s appeared first on Builtvisible.
Taking our charitable giving to the next level with Benefacto
Charitable giving has always been at the heart of our agency, from making monthly donations to helping support our team’s volunteer efforts. We’ve always acknowledged that the most significant asset to our agency is our people, first and foremost. When our team feels inspired, recognised and supported, we come together and create outstanding and award-winning […]
The post Taking our charitable giving to the next level with Benefacto appeared first on Builtvisible.
GDPR Simplified: Your Guide to New European Data Protection Laws
What is GDPR?
In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place.
The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive.
…
The post GDPR Simplified: Your Guide to New European Data Protection Laws appeared first on Seer Interactive.
LOOK, MA! We’re Google Analytics Partners + Premium Resellers
I’m proud to announce that Seer Interactive is now a Google Analytics 360 Premium Reseller!
Can you explain what that means to someone who might not know?
Well, it means that we can now sell the enterprise version of Google Analytics, GA360, to our clients!…
The post LOOK, MA! We’re Google Analytics Partners + Premium Resellers appeared first on Seer Interactive.
A year of charitable donations
Each month, I have the privilege of making a charitable donation on behalf of Builtvisible to a cause chosen by our staff. These donations are a token of our appreciation to the team and the causes they hold close to their hearts. It is only through their hard work and inspiring suggestions that we can […]
The post A year of charitable donations appeared first on Builtvisible.
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google’s “Speed Update”, and what does it mean for mobile SEO?
6 innovative new search engines to keep an eye on
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the search industry. While they aren’t likely to revolutionize SEO overnight, they’re indicative of the trends currently making their way through search, which could show up on a much larger scale later on.
Google Shopping: What do marketers need to know about the latest updates?
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon?
The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Post from Gianpaolo Lorusso
Pinterest moves into paid search: What you need to know
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?
What does Web 3.0 mean for search?
The phrase “Web 3.0” was first coined back in 2006. Viewed by some industry insiders back then as an “unobtainable dream”, the idea of Web 3.0 has remained elusive. However, as technology evolves, the dream seems much more obtainable than ever before. In fact, many argue it is already a reality.
When AI Fails Advertisers: Whitelisting & Programmatic Advertising
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.…
The post When AI Fails Advertisers: Whitelisting & Programmatic Advertising appeared first on Seer Interactive.
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
Google fined $2.7 billion by E.U. in anti-trust ruling
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results, in a case that started more than seven years ago.
OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals.
Seer Round Table
Welcome to Seer Round Table – content driven by Seer employees talking through the latest trends in marketing. This is the product of seasoned marketers challenging the trends and each other to simply get to the best solutions.…
The post OK, Google: Should I Focus on Voice Search in 2017? appeared first on Seer Interactive.