The future of Google and what it means for search
Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more.
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SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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Interview with Lior Davidovitch, the founder of PUBLC
PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.
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New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
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Anchor text variations: Your key to link profile diversity
Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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Google bans adverts for anti-censorship sites in China
Despite Google and China’s interesting history, Google’s latest movements have been speculatively characterized as attempts to regain favor with China.
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Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek’s elevator pitch: “Independent and unbiased search results with no user tracking.” Deep dive into how they stack up as an alternative search engine.
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Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
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How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
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How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
How to invest in your SEO for the highest ROI
Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.
Laying the foundations of good SEO: the most important tasks (part 2)
It is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. Sergey Grybniak shares his SEO priorities.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
How to organize your keyword lists
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty explains
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth
Laying the foundations of good SEO: the most important tasks (part 1)
Nobody ever said SEO was easy, and with constant algorithm updates and new technologies to consider, it’s a continuous work in progress. Sergey Grybniak shares his SEO priorities to lay the foundations of success.
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.