Dwell Time & SEO: Does it Matter as a Ranking Factor?
Dwell time has been a topic of discussion within SEO for some time. Google has the data, yet is it used to influence rankings?
Post from Sean
Email Re-engagement: Whom to Charm and How
When your email marketing’s engagement drops off, what can you do to re-engage your audience? In this post Jordie van Rijn shows some top tactics to get your email list back to loving you.
Post from Jordie van Rijn
6 tips for creating content to capture short attention spans
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience’s attention before it’s gone?
Time on page and its value for your content strategy
The time your readers spend on your webpages has a direct impact on your content’s success. Read Alexandra’s tips about optimising time on page.
Post from Alexandra Nedorezova
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn’t mean the interaction rate cannot be affected by the increasing number of brands joining it.
Six major differences between Facebook awareness and conversion campaigns
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities.
Peer content: when marketing meets care
Marketing and customer care intersect at peer content, which results in more interaction on social, something too many marketers treat and measure like TV.
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only share an article but actually read it too.
How to Win at Email Lead Generation On Any Budget
The once forgotten digital medium of Email, has been making a huge resurgence in recent times. Find out 5 top methods to help acquire new leads today!
Post from Ned Poulter on State of Digital
How to Win at Email Lead Generation On Any Budget
Social Media Plugins: Are They Weighing You Down?
Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fa…