SEO The LSG Way: Earn Your Knowledge
I love this scene from Jurassic Park People always remember this scene for the could/should line but I think that really minimizes Malcolms holistically excellent speech. Specifically, this scene is an amazing analogy for Machine Learning/AI technology right now. I’m not going to dive too much into the ethics piece here as Jamie Indigo […]
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Forecasting in SEO is Like Dune
Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to […]
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Dan Peer Reviews Some Research: Top Keywords by Volume
Hi! I’m Dan! I think the SEO discipline is a research based discipline. One of my favorite concepts is Garbage In, Garbage Out (GIGO), which I’m going to link to rather then explain but I still expect you to read it! Since bad data begets bad research begets bad tactics begets bad outcomes, I think […]
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SEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model
DAN THAT IS A MOUTHFUL! In another life I was an academic random internet person, deal with it and move on. So a couple of members of the team have been pushing me to document the Local SEO Guide approach to SEO and a topic came up internally over the past few weeks that I […]
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Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new […]
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How To Build a Freelance Management System
Do you manage freelancers? Yeah? Whether you’re managing an external team of freelancers or an internal team (big or small), managing work is easier when you have the right tools. That’s why having the best fitting project management tool is absolutely essential. Effective and successful project management has visibility, increases organization, is easily integrated, is […]
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Technical SEO Isn’t Dead, It’s More Like Walking Dead
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it […]
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April 2021 Google SERP Features: Advertisers Pulling Back?
For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […]
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Hey Google My Business, We’re Not In Kansas Anymore!
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only that, we had also apparently opened a hotel (in the midst of COVID no less […]
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(Google Search Console + Regex)|(GSC API)?
Hey @methode any chance regex filters coming to the GSC Search Analytics report any time soon? — Andrew Shotland (@localseoguide) August 15, 2015 Well it finally happened. Google Search Console’s Search Performance report now supports regular expressions. So this is great because you can now do cool searches like: But while we waited six […]
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March 2021 Google SERP Feature Changes Signal Recovery?
This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March […]
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🔥👶🏽🔥🕺🏽Leadferno
Aaron Weiche on Lead🔥ferno, his new business texting & messaging app startup: The vision for Leadferno is to help businesses and consumers make delightful connections at speed. Email feels slow, phone calls are taxing and that’s not how consumers prefer to get answers, help and solutions anymore…We’re designing a better, faster and easier communication experience […]
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Should An SEO Agency Have Salespeople?
We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth, […]
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Your SEO Fire Drill Is Not Our Problem & You Don’t Want It To Be
This is a bit of a self-serving post, but this is an SEO blog so that’s kind of baked into the cake anyhow. I am not saying your SEO agency, or even your in-house SEO team, shouldn’t jump all over a site when it’s SEO is disintegrating in your hands. The team should have a […]
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The SEMRush IPO #SEOSTONK!
Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million. […]
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E-A-T LOCAL for SEO
What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for the idea. A lot of the […]
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Deep SEO Thoughts For 2021
When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any […]
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Rudy Giuliani, Link Builder
Four Seasons Total Landscaping non-brand rankings courtesy of SEMRush:
# of referring domains courtesy of Ahrefs:If you need a cutting edge content marketer to round out your team, I am pretty sure Rudes will be looking for work some time in Januar…
Welcome United Search
Dan Leibson has been a strong advocate inside LSG and on SEO Twitter for the under-represented in the SEO community. At times his advocacy has been a bit too strong for some leading to several “WTF is up with Dan?” DMs to me. Well you know WTF is up with Dan? He has spent the […]
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Live Blogging the 2020 Election with Scalable Google Trends
Updated at 5:17 pdt (at bottom) Wow, it’s November 3rd 2020! That means election day in the US, and what an election. I’m going to eschew politics except to say GO VOTE. We have the day of at LSG, but I figured this would be a great time to deploy a new tool and to […]
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