IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am
It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate […]
The post IHob’s SEO Berson Is Brobably Buking Right Now…I Know I Am appeared first on Local SEO Guide.
Don’t Ever Trust Google With Your Life
So for those of you don’t know, I have a 3-year-old daughter (her name is Harper). Here is her hand: When she was an even littler girl then she is now, she got pink eye. Bekah and I spent a bunch of time googling and calling around doctors offices and urgent cares trying to find […]
The post Don’t Ever Trust Google With Your Life appeared first on Local SEO Guide.
Google Duplex
At college, after getting demolished in squash against, Mike, a hyper-competitive pre-med, he asked me what I planned to do for a career. I told him I wanted to get into television. He sneeringly countered how he was going to become a surgeon and extend his patients’ lives by many years. The implication being I […]
The post Google Duplex appeared first on Local SEO Guide.
GMB? More Like DGAF!
Since local spam is a hot topic around the Local SEO Sphere these days, I figured it would be fun to look at brands that are violating the Google My Business guidelines for representing your business and getting away with it. Because I mean, what’s the point of guidelines if large advertisers and brands can […]
The post GMB? More Like DGAF! appeared first on Local SEO Guide.
Best Top Sample Basic Local SEO Presentation 2018
The people at The BDX Summit were nice enough to invite me to Austin to speak to a group of homebuilders about SEO. While I gave my presentation, Graphic Recorder & Illustrator Katherine Torrini drew this poster. It was an amazing thing to see. It reminded me of when my mother would sometimes take me to children’s concerts at […]
The post Best Top Sample Basic Local SEO Presentation 2018 appeared first on Local SEO Guide.
Google, SEO’s and ‘Quality Content’
Whoa, Dan! How did you get a time machine back to the late 90’s to show us this rockin’ GeoCities site (personally, I was an AngelFire guy)? Well, easily surprised reader you are wrong! This is slammin’ retro site is so totally tubular that it ranks on the first page of Google searches for a query bucket […]
The post Google, SEO’s and ‘Quality Content’ appeared first on Local SEO Guide.
Google My Business Reviews From The Web Rate 0 ⭐
I was checking out LSG’s GMB description after Colan Nielsen had posted about them showing up in GMB Knowledge Panels the other day (They’re gone again btw) when I noticed in the “Reviews from the web” section we had a lousy 3/5 rating: Like any business owner, I wanted to see where these reviews came […]
The post Google My Business Reviews From The Web Rate 0 ⭐ appeared first on Local SEO Guide.
Google’s Love/Hate Relationship With Being Human
So I do Google Opinion Rewards to earn Google Play Credits to play Final Fantasy Record Keeper. If you grew up gaming in the late 80’s early 90’s I highly recommend checking it out. Anyway, I was going through a survey this morning and after the first question of “What Types of Searches” have I […]
The post Google’s Love/Hate Relationship With Being Human appeared first on Local SEO Guide.
Peace Out To You, Sugar Rae!
When I got into this biz in the previous decade, there weren’t as many of you goofballs out there sharing all of your amazing SEO insights as there are now. As an SEO newbie, I was always on the prowl for the voices of SEO pros who didn’t sound like they were full of shit […]
The post Peace Out To You, Sugar Rae! appeared first on Local SEO Guide.
Who Is Next In Local Listings Management?
For those that missed the news this morning, I couldn’t be more excited to see @SIMPartners join the @Reputation_Com family! https://t.co/c1pqdtD9uy — Adam Dorfman (@phixed) February 28, 2018 While I did not expect Reputation.com to be the suitor, it is not surprising to see it embrace SIMPartners. Reputation.com has grown from a service that took […]
The post Who Is Next In Local Listings Management? appeared first on Local SEO Guide.
A NodeJS Script for Accessing the Google Search Console API
One of the biggest challenges for SEOs is Google itself. The black box of Google, as Dan described it to me early on at my time at LSG, limits its displayed metrics in Google Search Console to representative calculations. Google causes even more SEO indigestion when you try to claw out a site’s historical performance […]
The post A NodeJS Script for Accessing the Google Search Console API appeared first on Local SEO Guide.
Why SEOs Will Always Have Jobs…
The chatter amongst the SEOratti is that Voice Search, AI, Machine Learning and SkyNet are a-coming and you better either get ready or prepare for extinction. If it pleases Twitter, in rebuttal, may I present Exhibit #532 in the case for Shotland’s Law (“The better something looks on the surface, the worse it looks underneath”). […]
The post Why SEOs Will Always Have Jobs… appeared first on Local SEO Guide.
Are Local Businesses Ready For GÖÖber?
I recall a presentation by Ted Paff, Founder of Customer Lobby, where he asked an audience of HVAC business owners, “How many of you love Uber?” Pretty much every hand went up. Then he asked “How many of you would rather use a yellow cab?” Pretty much every hand went down. “Congratulations!” he yelled, “because […]
The post Are Local Businesses Ready For GÖÖber? appeared first on Local SEO Guide.
2018 Tax Planning for SEO Agencies & Consultants
I have seen a lot of chatter online lately between SEOs about how the new U.S. tax laws will affect them. I have been having an ongoing conversation about this issue with our long-time accountant, Ed Borine, and I figured it might be of interest to share what he has been advising us. It’s all […]
The post 2018 Tax Planning for SEO Agencies & Consultants appeared first on Local SEO Guide.
Google Top Contributor Summit 2017
Running Amok at the Google Plex In November I met up with Google Top Contributors from North and South America for Google’s TC Summit. Here’s ⅗ of my face with some really fantastic humans who like to help others with Google’s stuff. A little background: Google’s Top Contributor program is basically a group of hand-picked […]
The post Google Top Contributor Summit 2017 appeared first on Local SEO Guide.
Moz Local Review 2017 – Does It Work?
Last year, Local SEO Guide paid Moz Local about $17,000. Our primary goal was to use it as a one-stop shop to push some of our clients’ info to the main data listings aggregators. While the service worked for our needs, it was not without its share of hiccups. Our contract is up for renewal […]
The post Moz Local Review 2017 – Does It Work? appeared first on Local SEO Guide.
Why Googlebot May Be Hitting Bot Blocker URLs
Many sites use bot blockers like Distil Networks to stop scrapers from stealing their data. The challenge for SEOs is that sometimes these bot blockers are not set correctly and can prevent good bots like Googlebot and BingBot from getting to the content, which can cause serious SEO issues. Distil is pretty adamant that their […]
The post Why Googlebot May Be Hitting Bot Blocker URLs appeared first on Local SEO Guide.
One More Link for Dixon Jones
Woke up this morning to see that Dixon Jones, who runs marketing for Majestic, will be transitioning out of his role and into retirement. Majestic has long proven itself to be a top shelf (maybe even THE top shelf, but more on that later) link index tool and his contributions to the industry have been equally […]
The post One More Link for Dixon Jones appeared first on Local SEO Guide.
Ranking in Organic Search is the #1 Local Ranking Factor
Do I have your attention now? Sweet! I’m happy to announce that we just updated our Local SEO Ranking Factors! This year we really expanded the data set of the study. We looked at the 150 largest metro’s in the US and doubled the number of keywords we were looking at. This means the data […]
The post Ranking in Organic Search is the #1 Local Ranking Factor appeared first on Local SEO Guide.
Click-Through-Rate, Rankings & SEO
In case you had any doubts that CTR has a direct impact on Google rankings, feast your eyes on this Search Analytics data: On October 8th, a client relaunched their website and changed the title tag on one of the templates from to “Search”. They wanted to know why the organic traffic to those pages […]
The post Click-Through-Rate, Rankings & SEO appeared first on Local SEO Guide.