Angie’s List, Home Advisor & Strategic Alternatives

Angies List Stock Price ChartThe news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]

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Are you or your local search tools using UULE? Beware!

Explicit Geo LocationIt was a pretty big deal to the world of local search when Google removed “Search Tools” from their search engine. It may seem like NBD, but everyone in local search knew that that was the best way to see what a local search looked like in a different location from your own. After that […]

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Was The Wix SEO Hero Contest Good For Wix’ Online Reputation?

BetteridgeNow maybe these results looked a lot worse before the contest so I can’t say for sure it wasn’t partially successful as an ORM play. But if people still have problems/questions about their Wix website’s SEO, they are going to keep Googling them and posting them which will likely bring back more undesired results. As […]

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Moving Your Business Location For Dummies

Is It Safe Marathon Man DentistAt this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017. Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled […]

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Proximity, The Number 1 Local SEO Ranking Sub-Factor

Pet Store Local PackThe 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]

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The Yext IPO Is Great|Not Great For The Local Search Industry?

$YXTAs the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]

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Why Are So Many Digital Marketers So Full of Shit?

Sad UnicornLet me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on […]

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“Near Me” Local SEO Ranking Factors

General Near Me SearchesIf you have been paying attention to the countless pieces put out, you know that “near me” searches are climbing rapidly. Just check out how Google Trends evaluates the search term “near me”: Not only has “near me” risen as a whole, but specific near me searches have also skyrocketed: Near me has become a critical issue in […]

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Google My Business API Now Takes Menus

Mr CreasoteThe Google My Business Help blog now says you can add a menu to your GMB listing via the API according to the new menu guidelines for Google My Business. According to the guidelines, there are two kinds of menus: A menu for an eating and drinking establishment (like restaurants or cocktail bars) that lists the […]

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SEO & Redirecting A Site To A Domain With Unrelated Content

Google ChickenJen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating the domain at the same time is the SEO equivalent of diamond cutting. There are […]

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More on HTTPS & Local Citations & 301 Redirects

mueller-tweetMy SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post: Let’s say you […]

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Updated Version of NAP Hunter Lite Now In Chrome Store

NAP Hunter LiteThe newest version of NAP Hunter Lite is now in the Chrome store. Chrome extensions should automatically update to the newest version, but in case you want to check it out you can here. In this version we added the following queries as defaults (you can unselect them, and any query, in the options menu […]

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