Angie’s List, Home Advisor & Strategic Alternatives
The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]
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What’s NYext For Local?
Gannett’s announcement yesterday that its ReachLocal division has acquired SweetIQ really pissed me off in that the day after Yext’s* IPO I had a great conversation with a Local vet where I predicted that the success of the IPO would set off a wave a M&A in the Local Marketing Tech sector and damned if […]
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Are you or your local search tools using UULE? Beware!
It was a pretty big deal to the world of local search when Google removed “Search Tools” from their search engine. It may seem like NBD, but everyone in local search knew that that was the best way to see what a local search looked like in a different location from your own. After that […]
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Was The Wix SEO Hero Contest Good For Wix’ Online Reputation?
Now maybe these results looked a lot worse before the contest so I can’t say for sure it wasn’t partially successful as an ORM play. But if people still have problems/questions about their Wix website’s SEO, they are going to keep Googling them and posting them which will likely bring back more undesired results. As […]
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Moving Your Business Location For Dummies
At this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017. Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled […]
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Proximity, The Number 1 Local SEO Ranking Sub-Factor
The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]
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Yext Hits $124MM in Revenues in 2016-17
Warning: I am not a financial analyst, but I play one on this blog Yext* has updated its S-1 filing to include more detail on its revenue and other aspects of its business in the run-up to its pending IPO. Since we’re all interested, I figured I’d provide some summary info. Some of the key […]
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The Yext IPO Is Great|Not Great For The Local Search Industry?
As the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]
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Why Are So Many Digital Marketers So Full of Shit?
Let me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on […]
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“Near Me” Local SEO Ranking Factors
If you have been paying attention to the countless pieces put out, you know that “near me” searches are climbing rapidly. Just check out how Google Trends evaluates the search term “near me”: Not only has “near me” risen as a whole, but specific near me searches have also skyrocketed: Near me has become a critical issue in […]
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It’s 2017 Stop Spamming Your City/State in Your Content
This is a tactic that I still see get trotted out from time to time, and it never really made any sense to me. To be clear, this is about adding city/state to on-domain content pieces like your <title> tags, URLs, H1, body copy etc. I wanted to take a moment, just sit right there, […]
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Yet More 2017 Local Search Predictions…
It’s been a while since I did the old “Local SEO Predictions” thing, but 2016 is indeed a year of oddities. For some lengthier thoughts check out my latest column on SEL: Can SEOs Make Local Search Great Again in 2017? Or just check out this tweet by Max which pretty much says all that […]
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Wix’s Real SEO Heroes! #NSFW
Wix has helped millions of small business owners create a stunning online presence and is proud of their sites’ SEO capabilities. So proud, in fact, that Wix has offered $50,000 to anyone who can outrank them in Google for “SEO hero”. In honor of Wix’s SEO Hero contest we have put together a collection of some […]
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Google My Business API Now Takes Menus
The Google My Business Help blog now says you can add a menu to your GMB listing via the API according to the new menu guidelines for Google My Business. According to the guidelines, there are two kinds of menus: A menu for an eating and drinking establishment (like restaurants or cocktail bars) that lists the […]
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SEO & Redirecting A Site To A Domain With Unrelated Content
Jen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating the domain at the same time is the SEO equivalent of diamond cutting. There are […]
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Correlation, Causation & Local SEO
Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown up big time. Kudos to DFWSEM.
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Start-Ups & Chasing The SEO Dragon
Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most likely because of some site updates that screwed up their SEO (note to client – check with your SEO before you update the site). […]
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More on HTTPS & Local Citations & 301 Redirects
My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post: Let’s say you […]
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Apple Maps Ranking Factors
There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively […]
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Updated Version of NAP Hunter Lite Now In Chrome Store
The newest version of NAP Hunter Lite is now in the Chrome store. Chrome extensions should automatically update to the newest version, but in case you want to check it out you can here. In this version we added the following queries as defaults (you can unselect them, and any query, in the options menu […]
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