Sometimes The Best SEO Strategy Is To Wait…
When Google’s Penguin 4.0 update was announced on September 23rd, one of our clients had a number of key pages on its site get deindexed. Their site certainly had several technical SEO, usability and other issues, but I’d hardly classify it is “webspam” which is what Penguin purported to target. Of course as soon as the deindexation […]
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Why I’m Not Going to #StopCrapOnTheMap
There has been a big push by some in the local search space to have Local SEOs vigorously engage in reporting “spam” on Google Maps/Google My Business. The GMB profiles in question are ones like this: Per the screenshot, they are violating Google’s guidelines with their name and by breaking the no adult content rule and […]
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Google Showing Related Category Carousels for Local Brand Queries
Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of Local”). For example, here’s what I get for “best buy pleasanton”: […]
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How to do a Toxic Link Analysis in 10 Minutes with Majestic
Looking for link issues can be a really time consuming and labor intensive problem. Thanks to Majestic, and their killer proprietary link metrics, it can be much easier to get a quick view into potential link issues. A client recently reached out and let us know that they thought they were having some issues with the […]
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Was Possum The Near Me Update?
Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on […]
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Are Your SEO Operations Tired, Run-down and Listless?
Then you might want to try adding some Lean Startup/Agile methodologies to your process. It works wonders for us, and is so tasty too! If you are interested in learning more, check out my post over at Moz.
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Why is $GOOG so Obsessed with Afternoon Tea?
Google has long been trying to compete with Yelp on the local review front, however, getting community involvement has always seemed like a challenge for them. After Yelp CEO Jeremy Stoppelman’s recent embarrassing exchange with the affable Mike Blumenthal on Twitter, I switched off of Yelp and took my talents to GMB, and I have to […]
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Quick And Dirty 15 Minute Content Audit
Since our clients run the gamut of non-local, multi-location, hyperlocal and agencies we are constantly working deliverables that: Provide valuable data Are relatively quick to put together One of the biggest requests we get is from clients that ask us to examine both their content and the content of their competitors. The most common reasons […]
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Is Your Adwords Campaign Hijacking Your Branded SEO Traffic?
A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]
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The Labor of SEO…
A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try […]
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Local Link Building Is Not Just For Local Businesses
When I saw that Rand, over at Moz, released a whiteboard friday about local link building for non-local sites I jumped for joy. A few people in the Local SEO space have been talking about this for a while, and it’s awesome to have Rand using his megaphone to draw attention to it. I wanted to add […]
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We Enforced NAP Consistency At Scale Then This Happened
NAP consistency is something that is often researched, however generally it’s at a small scale and often the results are anecdotal. We wanted see what citation cleanup looked like at scale, and measure the results as best we could, so we partnered with Yext for one of a kind study on what happens when you enforce […]
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Apple Maps Now Publishing Listings Taken Directly From Businesses
It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, […]
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Apple Maps Adds 4 New Business Listings Partners
Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company: Location3 MomentFeed SIM Partners Swisscom Directories Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners […]
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Be True to Your Source of Truth
Anybody that works with Local SEO at scale, and even those that don’t, has experienced the pain of having to wrangle True pieces of NAP information for dozens, if not hundreds or thousands, of locations. Clients usually hate checking this, and trust me, I get it. It’s really hard to be able to break data discrepancies […]
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What In The **?
Over the last few days this query has been making it’s rounds as something of a hot mystery: https://www.google.com/search?q=** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was […]
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Two Keys To Launch The SEO Nukes!!!
An ecommerce site went partially https without telling us or the in-house SEO. See if you can guess when that happened: A start-up 410’d a lot of pages it decided it didn’t need without telling us. See if you can guess when that happened: I know you guys are all “moving fast” but when we say […]
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Is This The Most Important Number in Local SEO?
Based on the 2016 Local SEO Ranking Factors I think it’s safe to say that links are by far the most important ranking factor, and competitive difference maker in Local SEO. But I wanted to take it one step further, I wanted to figure out what the most important number in all of Local SEO was, and here […]
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Trump For San Antonio Web Designer
I was intrigued when these showed up on Twitter this weekend: 1: So a little quick research: Trump digital director Brad Parscale owns a small web design firm in Texas. Seems successful. But def … — Josh Marshall (@joshtpm) August 21, 2016 Paid Parscales company $8m+. Seems like that’s self dealing but very standard way […]
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Our Citation Stack
I often get questions, and pitches, related to our “citation stack” so I figured it made sense to explain the thought process in a post. Our stack consists of 3 things: Yext Moz Local Manual citation audit/cleanup/building The reason for this is pretty simple. Yext & Moz Local are both pretty affordable tools for making […]
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