Category: mobile SEM

AdWords call extensions call tracking call tracking phone numbers Channel: SEM conversion attribution Conversion Optimization Google: AdWords Google: Mobile mobile SEM Paid Search Column pay per call phone call tracking Search Ads Search Ads: Mobile Search Search Engine Land Search Marketing Search Marketing: General Search Marketing: Mobile Uncategorized

Mobile Calls Are The New Conversions: 7 Tips For SEMs

Susan Waldes

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…

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Channel: SEM Mobile advertising mobile bid adjustments mobile optimization mobile ppc Mobile Search mobile SEM mobile targeting Paid Search Column Search Engine Land Uncategorized

4 Paid Search Strategies For Converting On-The-Go Customers

Matt Ackley

Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers…

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