How to pitch what journalists want
Many people talk about how link acquisition through gigital PR is continuously getting harder. Having data to highlight trends in what journalists are writing and linking to can be really useful.
Post from Jo Juliana Turnbull
How to Stop Journalists Ignoring Your Pitches
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Post from Sean Potter
Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.
Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
The post Google’s How News Works, aimed at clarifying news transparency appeared first on Search Engine Watch.
Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there’s a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
7 Things I learnt at the London School of Journalism
Ben Holbrook took a journalism course and now shows you how old-school journalism tactics can be used to enhance your content marketing efforts.
Post from Ben Holbrook on State of Search
7 Things I learnt at the London School of Journalism
How to Pitch to Journalists
We all want attention and coverage from ‘real life media’ they get the most attention and provide the best links. But how to get their attention?
Post from Jackie Hole on State of Search
How to Pitch to Journalists