How to write a press release that will convert into coverage
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly, what is a press release […]
The post How to write a press release that will convert into coverage appeared first on Builtvisible.
Email Outreach Tips: +22 Link Building Email Templates
Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO).
Outreach accounts for the majority of these link acquisitions – which I can personally attest to as it is evident o…
How to generate buzz for your outreach campaign
How do you go about getting influencers actively interested in your outreach campaign before it starts? Hannah shares her findings here.
Post from Hannah Butcher
How to market your online business for free
Here we present 32 tips to give your online business a boost without the need of a credit card.
Seven simple rules for effective email communication and outreach
Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.
How to lose a blogger from one email
Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.
Post from Hannah Butcher
How to maximise PR outreach for site visibility in organic search
How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority?
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business … read more
14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer.
Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues to get your head around.
The Dos and Don’ts When Speaking to a Blogger
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
Post from Jodie Harris on State of Digital
The Dos and Don’ts When Speaking to a Blogger
The content placement pitch: back to basics
Claire Thompson takes us back to basics on the art of ‘pitching’ content to the media, bloggers and webmasters.
Post from Claire Thompson on State of Digital
The content placement pitch: back to basics
How To Play It Cool for More Productive Outreach
Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the cool crowd that they end up more awkward than interesting? Then, worse, they eagerly invite themselves to join the group’s plans for the rest of the night? That’s what most outreach emails read like to […]
Post from Arienne Holland on State of Digital
How To Play It Cool for More Productive Outreach
How to Train a Content Team to Have a Singular Brand Voice
If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is–and they’re right. Nailing down your Continue reading »
What People Think I Do: Blogger Outreach Edition
If you’ve ever worked in the field of blogger outreach, you know how hard it is to answer the inevitable question that people ask you after you tell them your job title – “so what it is exactly that you Continue reading »
How to Stay Motivated and Avoid Work Ruts
I’ve been a part of Distilled’s Outreach team for nearly two years, and during my time here I’ve built some awesome relationships, worked with some great clients, and had a lot of personal success. I love my managers and my Continue reading »
How Newsjacking is creating a new buzz in online marketing
This post is a case study on a Newsjacking from Lyndon Antcliff. Lyndon spoke at this year’s LinkLove London and is a specialist in web content that creates buzz in the form of links, social signals and newspaper mentions. He runs a Newsjacking Continue reading »
7 Real Life Ways to Build Links
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life”…
Please visit Search Engine Land for the full article.
How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor
Does your blogger outreach campaign consist of sending formal press releases to multiple journalists at once? Or, are you ignoring smaller blogs and Tumblrs and opting to pitch highly authoritative sites instead? Well, guess what? You’re going about it the Continue reading »
Avoiding outreach failure, DistilledLive video discussion
With the launch of the DistilledU Expert Outreach module this week, who better to talk us through the subject than the team themselves. This week’s video comes from Rob Toledo and James Daugherty, sharing their experiences on how to avoid outreach fails. In this video, Continue reading »