How to maximise PR outreach for site visibility in organic search
How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority?
Is Donald Trump’s earned media hurting his brand?
The 2016 US election features a presidential candidate like no other.
14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer.
Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues to get your head around.
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links.
What Should We Learn from Pornhub’s Marketing?
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Post from Jodie Harris
Three ways to protect your business from ad-blockers
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising.
How Content is Changing the Digital PR Process
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Post from Jodie Harris
The Converging Worlds of Digital PR and SEO
An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?
Post from Hannah Thorpe
Why there is more to PRing a tech start up than you might think
There is more to PRing a tech start up than just exposure or acquiring new customers. But what do you need to know? James Crawford tells you more.
Post from James Crawford
How are brands using VR?
It’s been widely hailed as one of the top trends for 2016, but just what does the realm of virtual reality mean for brands and how should they be harnessing it?
Post from Laura Crimmons
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
PR Inspired Link Acquisition Techniques for SEO
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Post from Gordon Campbell
How Language Transforms: Should “SEO” Get a New Name?
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
Post from Lisa Williams
From Travel to Training via Some Dodgy Links
The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.
Post from Claire Thompson
The Price of Off Brand Digital PR
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Post from Jodie Harris
Is Your Content Being Found? Taboola or Outbrain Could Help
With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may help and needs to be considered as part of your content marketing mix.
Post from Russell O’Sullivan
7 Lessons Learned From 7 Years in SEO
The search industry moves very quickly – many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she’s learned.
Post from Jo Turnbull
Content Marketing and Digital PR – And how they work together
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
Post from Jodie Harris
What I Learnt From Holding an Event to Boost a Community
The digital industry is so focused on written and visual content, one often overlooked channel is being neglected: events. Andy Miller explains why events are a powerful content channel and what he learnt from staging events.
Post from Andy Miller