The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
Post from Jodie Harris
How to Create The Perfect Digital PR Campaign Strategy
A Digital PR campaign strategy should have a mixture of tactics and complement what other digital activities will be happening. The PR strategy should work in unison with the traditional PR plans, and not as an aftermath.
Post from Jodie Harris on State of Digital
How to Create The Perfect Digital PR Campaign Strategy
The Dos and Don’ts When Speaking to a Blogger
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
Post from Jodie Harris on State of Digital
The Dos and Don’ts When Speaking to a Blogger
The Social PR Hit: The ins and outs of how to achieve social PR
Social PR hits are sometimes overlooked when Digital PRs report. If you can report on the brand mention, the platforms they have been mentioned on and the size of the social followings: you have a social PR hit on your hands.
Post from Jodie Harris on State of Digital
The Social PR Hit: The ins and outs of how to achieve social PR
Do You Have the Right To Be Forgotten?
The ‘Right To Be Forgotten’ brings up Privacy Issues – do want to have the right to remember?
Post from Jackie Hole on State of Digital
Do You Have the Right To Be Forgotten?
How to do PR without a Press Release
Until recent years, the humble press release used to be an important piece of ammo to a PR’s arsenal. Nowadays, PR doesn’t need to be dictated by a sharply written piece of copy, nor is there a need for gumph to make a story or a brand compelling.
Post from Jodie Harris on State of Digital
How to do PR without a Press Release
Time to Think Big When it Comes to Reputation Management
When it comes to reputation management it’s easy to get lost in detail. Instead help organisations channel their digital profile into a stronger reputation.
Post from James Crawford on State of Digital
Time to Think Big When it Comes to Reputation Management
The content placement pitch: back to basics
Claire Thompson takes us back to basics on the art of ‘pitching’ content to the media, bloggers and webmasters.
Post from Claire Thompson on State of Digital
The content placement pitch: back to basics
PR Crisis Management in a Digital World
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!
Post from Jodie Harris on State of Digital
PR Crisis Management in a Digital World
How challenger brand Tesla is Disrupting the Market
Tesla, the Californian electric car maker, is using its position as a challenger brand to disrupt the marketplace. But is its aggressive approach to PR having an impact both on and offline?
Post from James Crawford on State of Digital
How challenger brand Tesla is Disrupting the Market
Why PR is more important than ever for SEOs
Banning platforms such as MyBlogGuest is a bitter pill to swallow for many SEOs, but it paves the way for Digital PR!
Post from Jodie Harris on State of Digital
Why PR is more important than ever for SEOs
The Blogger and the Brand
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.
Post from Jodie Harris on State of Digital
The Blogger and the Brand
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
If you want to know about competitive markets – read our coverage of the LinkDex iGaming ThinkTank Event
Post from Jackie Hole on State of Digital
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
6 Local Tips For Small Business SEO Success
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are…
Please visit Search Engine Land for the full article.
The Two Faces of PR: Traditional Versus Digital
In the last year, we have seen the two faces of PR battle it out: traditional versus digital. As PRs, we have all asked ourselves whether traditional PR is still relevant in today’s digitally dominated business landscape.
Post from Jodie Harris on State of Digital
The Two Faces of PR: Traditional Versus Digital
Where does PR want to be in 2014? Andrew Smith Explains
Andrew Smith, Founder & MD, Escherman & CIPR/PRCA, spoke about “Challenges And Opportunities For PR In 2014”. PR is rapidly changing world and those involved need to change with it. Smith talked about these changes.
Post from Bas van den Beld on State of Digital
Where does PR want to be in 2014? Andrew Smith Explains
Personal PR Hacks & How to go from Zero to Hero
Want to be more visible in your chosen industry? Jackie Hole shares hints and tips about getting yourself out there with some PR Hints & Tips
Post from Jackie Hole on State of Digital
Personal PR Hacks & How to go from Zero to Hero
9 Tips For Getting Free Clicks Through Google News
“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your…
Please visit Search Engine Land for the full article.
Digital PR – A Model for Integration ?
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Post from Louis Venter on State of Digital
Digital PR – A Model for Integration ?
The Value of Online Reviews and How to Get Them
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. Online reviews have not only increased steeply in popularity with users over the last 12 months but are showing clear signs of being a ranking factor too. The Value of Online […]
Post from Laura Phillips on State of Digital
The Value of Online Reviews and How to Get Them